Tracy Briscoe in

Tracy Briscoe

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Leader of Technology and AI Innovation at Goodwill Central Texas
📍 Austin, Texas, United States

Tracy Briscoe is a technology executive at Goodwill Central Texas, where she leads AI and technology innovation. With over 22 years at Whole Foods Market, rising from Senior Developer to VP of Transformation, she specializes in scalable IT solutions and strategic planning. She holds a B. S. from the University of Mary Hardin Baylor. People who have worked with her describe her as an exceptional problem-solver, insightful, and a leader who cares personally.

Tracy championed an open, AI-driven pricing pilot for retail, a cutting-edge initiative for Goodwill stores nationwide.

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Experience
11 Years
Current Role
Leader of Technology and AI Innovation
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tracy cares about

AI in Retail
Leads initiatives using pragmatic AI solutions at Goodwill Central Texas, including developing an innovative AI-driven pricing pilot for retail stores.
Business Transformation
Served as Vice President of Transformation at Whole Foods Market, focused on evolving grocery retail while aligning with core company purpose.
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Career

Work history

9-2025
Leader of Technology and AI Innovation
Goodwill Central Texas
12-2024 - 9-2025
Retail Expert / Consultant
Columbus Consulting International
7-2023 - 6-2024
Chief Operating Officer
AccuBuild Construction Software
10-2021 - 6-2023
Vice President of Transformation
Whole Foods Market
2-2015 - 9-2021
Vice President Of Technology
Whole Foods Market
In the press

Media appearances

Goodwill Central Texas Welcomes New Head of Technology. Featured in Goodwill Central Texas (press release)
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Education
1994 - 1998
Bachelor of Science (B.S.)
University of Mary Hardin Baylor
Integral Leadership Program
Stagen Leadership Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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