Tracy Hutchings

Questioner
DISC Type : c

Small Business Owner at Gasco Industrial Gases & Supplies

Merigomish, Nova Scotia, Canada

Overview

Tracy Hutchings is an entrepreneur and co-owner of Go West Homestead, a farm in Nova Scotia specializing in microgreens and sustainable practices. She leverages a unique background as a former Director at CIBC, where she led strategy and transformation. People describe her as a strong, compassionate, and authentic leader.

As a farmer, foodie, and animal lover, Tracy is passionate about ethical food production and regenerative agriculture. She is committed to her community, actively promoting local food security and supporting local causes like the food bank. Her vision is to celebrate the blessings of the land and community well-being.

She made a significant career pivot from a Director in the banking industry to owning and operating a sustainable farm.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Sustainable Farming
Owns and operates Go West Homestead, which is dedicated to sustainable practices and growing microgreens in natural sunshine.
Small Business Ownership
As the owner of two local businesses, Go West Homestead and Gasco Industrial Gases, she has deep experience as an entrepreneur in Nova Scotia.
Local Food Security
Her business is committed to promoting and educating the community on the benefits of consuming locally sourced foods.

Media Appearances

Tracy has no verified media appearances

Work History

10-2023 - 3-2025
Small Business Owner at Gasco Industrial Gases & Supplies
12-2022 - 5-2023
Project Manager at Velsoft Training Materials
4-2017
Owner at Go West Homestead
1-2016 - 9-2020
Director, Strategy and Transformation at CIBC
3-2014 - 1-2016
Director, Performance Coaching at CIBC

Education

1-2025 - 1-2026
Certificate from University of Guelph
Education details unavailable from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Merigomish, Nova Scotia, Canada Job Level : N/A Designation : Small Business Owner at Gasco Industrial Gases & Supplies
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tracy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tracy

Personality Compatibility


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