Tracy Ridler, MSc

Visionary
DISC Type : Ds

Chief Executive Officer at Centre for Native Nation Builders

Vancouver, British Columbia, Canada

Overview

Tracy Ridler is the Founder and CEO of the Centre for Native Nation Builders, leveraging her expertise in management consulting to foster Indigenous-led governance and economic development. She is a PhD candidate focusing on how entrepreneurship builds community. Her experience includes leading the Build Native program at Shopify and graduating with an MBA from Simon Fraser University.

Tracy is a member of the Ts’msyen Nation from the Kitsumkalum First Nation and lives in East Vancouver with her partner and three children. Her work is deeply grounded in her cultural identity and the responsibility she feels toward future generations, emphasizing relationship, respect, and honesty in community building.

After Shopify shut down the Build Native program she co-founded, she took the initiative back and is relaunching it through her own organization.

Personality Overview

Big Vision Person

Fast But Thoughtful

Objective Evaluator

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Indigenous Entrepreneurship
Co-founded the "Build Native" program at Shopify and is now relaunching it through her own Centre to support First Nations creators and businesses globally.
Nation Building
Her organization, the Centre for Native Nation Builders, is dedicated to creating new models for governance, investment, and partnerships led by First Nations.
Economic Reconciliation
Focuses on creating intergenerational wealth and sustainable business models for Indigenous communities. She has spoken on this topic at international forums like UNESCO.

Media Appearances

Tracy has no verified media appearances

Work History

9-2024
Chief Executive Officer at Centre for Native Nation Builders
3-2024 - 8-2024
First Nations Service Line Lead at Elevate Consulting Inc.
7-2022 - 8-2024
Senior First Nations Management Consultant at Elevate Consulting Inc.
11-2021 - 7-2022
Build Native Partner and Operations Manager at Shopify
1-2021 - 7-2022
Co-Chair Native@Shopify Employee Resource Group at Shopify

Education

Master of Business Administration - MBA from Simon Fraser University
Postgraduate Degree from Royal Roads University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Chief Executive Officer at Centre for Native Nation Builders
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tracy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tracy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tracy

Personality Compatibility


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