Tracy Swartzendruber in

Tracy Swartzendruber

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Vice President, Marketing - Power and Energy Resources Software at GE Vernova
📍 Hudson, Ohio, United States

Tracy Swartzendruber is the VP of Marketing for Power and Energy Resources Software at GE Vernova, with over 20 years of experience in B2B marketing for industrial and SaaS companies. She specializes in digital transformation and leveraging AI for growth. People often describe her as strategic, innovative, and an excellent communicator, and she holds an MBA from Western Michigan University.

Outside of her professional life, Tracy is a proud mother to a daughter attending Miami University. Based on her public activity, she appears to have a sharp sense of humor and is actively engaged in supporting the professional development and success of her colleagues.

Unique fact: Tracy is a co-inventor on two U. S. patents for an industrial automation personalization engine and a system for project optimization.

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Experience
15 Years
Current Role
Vice President, Marketing - Power and Energy Resources Software
Job Level
Senior
Location
Hudson, Ohio, United States
Personality Overview

How Tracy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tracy cares about

Energy Transition
Her current role and published articles focus on using software and AI to accelerate the global energy transition towards decarbonization and net-zero emissions.
AI in B2B Marketing
Her professional summary highlights embedding Generative AI into marketing operations, and her work involves using AI-driven Digital Twins for scenario planning in the energy sector.
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Career

Work history

2-2021
Vice President, Marketing - Power and Energy Resources Software
GE Vernova
5-2018 - 12-2021
Adjunct Professor
Marist College
1-2018 - 2-2021
Senior Customer Engagement Manager
Rockwell Automation
2-2016 - 1-2018
Senior Manager, Digital Marketing
Current, powered by GE
1-2013 - 2-2016
Digital Communications Manager – Corporate, Global
Eaton
In the press

Media appearances

The Crucial Role of Digitalization in Energy Transition. Featured in GE Vernova Blog
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Education
BA
Western Michigan University
MBA
Western Michigan University - Haworth College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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