Tracy Swartzendruber

Visionary
DISC Type : Ds

Vice President, Marketing - Power and Energy Resources Software at GE Vernova

Hudson, Ohio, United States

Overview

Tracy Swartzendruber is the VP of Marketing for Power and Energy Resources Software at GE Vernova, with over 20 years of experience in B2B marketing for industrial and SaaS companies. She specializes in digital transformation and leveraging AI for growth. People often describe her as strategic, innovative, and an excellent communicator, and she holds an MBA from Western Michigan University.

Outside of her professional life, Tracy is a proud mother to a daughter attending Miami University. Based on her public activity, she appears to have a sharp sense of humor and is actively engaged in supporting the professional development and success of her colleagues.

Unique fact: Tracy is a co-inventor on two U. S. patents for an industrial automation personalization engine and a system for project optimization.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Energy Transition
Her current role and published articles focus on using software and AI to accelerate the global energy transition towards decarbonization and net-zero emissions.
AI in B2B Marketing
Her professional summary highlights embedding Generative AI into marketing operations, and her work involves using AI-driven Digital Twins for scenario planning in the energy sector.
Digital Transformation
A core theme of her career is revitalizing legacy functions into high-performing, data-driven engines, including leading massive website migrations and digital experience strategies.

Media Appearances

The Crucial Role of Digitalization in Energy Transition. Featured in GE Vernova Blog

See Now

Work History

2-2021
Vice President, Marketing - Power and Energy Resources Software at GE Vernova
5-2018 - 12-2021
Adjunct Professor at Marist College
1-2018 - 2-2021
Senior Customer Engagement Manager at Rockwell Automation
2-2016 - 1-2018
Senior Manager, Digital Marketing at Current, powered by GE
1-2013 - 2-2016
Digital Communications Manager – Corporate, Global at Eaton

Education

BA from Western Michigan University
MBA from Western Michigan University - Haworth College of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hudson, Ohio, United States Job Level : Senior Designation : Vice President, Marketing - Power and Energy Resources Software at GE Vernova
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tracy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tracy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tracy

Personality Compatibility


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