Travis Hicks

Travis Hicks is the Chief Executive Officer of RichLand Auto Group, where he oversees all dealership operations. He has over two decades of experience in the New Mexico automotive industry, including a 16-year tenure as GM, Executive Manager, and CEO for several other dealerships prior to forming RichLand in 2019.

He is an active and long-standing member of the New Mexico Auto Dealers Association, contributing his extensive on-the-ground expertise to industry-wide discussions and regulatory matters. He has a demonstrated history of deep involvement in local community and business affairs.

With 23 years of experience operating car dealerships specifically in New Mexico, he possesses a deep, localized understanding of the states auto market.