Travis Ring, CPA

Enigma
DISC Type : cid

Sr. Director, Finance & Accounting at Chainguard

Los Angeles Metropolitan Area, United States

Overview

Travis Ring is the Sr. Director of Finance & Accounting at Chainguard, bringing extensive experience from the SaaS, technology, and media industries. A Certified Public Accountant, he is skilled in financial planning, GAAP accounting, and SOX compliance, holding a B. S. from California State University, Northridge.

Outside of his primary role, Travis is passionate about fostering community within his profession. He is a founding member of The F Suite, an exclusive, invitation-only peer group where finance leaders share knowledge, best practices, and provide mutual support throughout their careers.

He is a founding member of a private, invitation-only peer community for senior finance leaders.

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

SaaS Finance
His career history is centered on financial management and strategy within the SaaS and consumer technology sectors, including his current leadership role at Chainguard.
Company Growth
He actively promotes Chainguard's successful fundraising rounds and product launches, indicating a strong focus on scaling the business and its market presence.
Building Teams
He is directly involved in recruitment for his department, publicly posting about hiring for key roles like Accounting Manager to strengthen his team at Chainguard.

Media Appearances

Travis has no verified media appearances

Work History

3-2025
Sr. Director, Finance & Accounting at Chainguard
3-2025
DeputyCFO Founding Member at The F Suite
7-2023 - 3-2025
Director, Finance & Accounting at Chainguard
9-2021 - 7-2023
Director, Financial Planning & Analysis at Xperi Inc.
8-2020 - 9-2021
Senior Manager, Financial Planning and Analysis at Xperi Inc.

Education

Bachelor of Science (B.S.) from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Sr. Director, Finance & Accounting at Chainguard
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Travis

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Travis take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Travis

Personality Compatibility


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