Trent Thibert

Initiator
DISC Type : Di

Chief Revenue Officer (CRO) at Wise Bites, a Canadian leader in healthy snacks distributed across Canada and the United States

Richmond, British Columbia, Canada

Overview

Trent Thibert is a Chief Revenue Officer with over 30 years of experience in the consumer packaged goods industry, specializing in sustainability and plant-based foods. Described as a detailed, driven, and coach-style leader, he leverages his certification in Blue Ocean Strategy to grow brands across North America.

He poses the question: "How can we solve feeding 72 Billion Animals but not 7. 2 Billion People? "

Personality Overview

Impact-Oriented

Conviction Driven

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Food Sustainability
Focuses on utilizing the food eco-system to create measurable environmental change and sustainable product lines.
Plant-Based Innovation
An expert in plant-based alternative proteins, using science-based extrusion technology to create unique meat alternatives.
Allergen-Free Foods
His current role at Wise Bites centers on providing Top 11 Allergen Free baked snacks for families and food service.

Media Appearances

Trent has no verified media appearances

Work History

8-2025
Chief Revenue Officer (CRO) at Wise Bites, a Canadian leader in healthy snacks distributed across Canada and the United States
6-2024 - 8-2025
Chief Revenue Officer (CRO) at Real Earth Bounty
5-2023 - 5-2024
Chief Operating Officer at Wamame Foods Inc.
1-2022 - 4-2023
Vice President of Sales & Ops at Wamame Foods Inc.
4-2020 - 11-2021
Vice President of Sales at ChocXO Chocolatier

Education

1991 - 1995
Bachelors General Studies from Brandon University
Education details unavailable from TEC Canada 336

More Information

Social Presence :

Prographics :

Exp : 9 Location : Richmond, British Columbia, Canada Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Wise Bites, a Canadian leader in healthy snacks distributed across Canada and the United States
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Insights For Selling To Trent

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trent is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Trent

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Trent move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Trent take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Trent

Personality Compatibility


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