Trisha Yeong in

Trisha Yeong

Sharpshooter · DISC type CD
Head of Business Development at Backbase
📍 Singapore

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of Business Development
Job Level
Mid-senior
Location
Singapore
Personality Overview

How Trisha shows up

Thorough Evaluator
ROI Driven
Fast But Analytical

They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Trisha cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Head of Business Development
Backbase
7-2021
Senior Business Development Manager (Digital Transformation Consultant)
Backbase
2020 - 2021
IBM-SGUnited Mid-Career Pathways Programme - Artificial Intelligence Traineeship at IBM
IBM
2018 - 2020
Business Development Manager
Payswiff Solutions (Formerly Paynear Solutions)
2016 - 2018
Regional Sales Manager
Ingenico Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BSc (HONs)
University of East London
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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