Troy Johnston

Energizer
DISC Type : I

Founder at StackEasy.ai

Orlando, Florida, United States

Overview

Troy Johnston is a serial entrepreneur with multiple successful exits who specializes in creating data-driven tools for e-commerce sellers. As the founder of StackEasy. ai and co-founder of Seller. Tools, he focuses on automation and optimization. Colleagues describe him as hard-working, smart, organized, and an excellent communicator.

Born on a U. S. Air Force base in Japan, Troy has a passion for travel hacking, using complex credit card strategies to fund family trips back to his birthplace. This personal interest in financial optimization directly inspired his latest venture, which aims to simplify credit management for others.

After achieving financial freedom from an early exit, he felt unfulfilled without a project, which spurred his return to entrepreneurship.

Personality Overview

Full Of Energy

Big Picture Person

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Credit Card Optimization
Founded StackEasy. ai to solve the management overhead of using multiple credit cards for financial benefits, a strategy he personally uses and writes about extensively.
Amazon Seller Tools
Co-founded Seller. Tools, a successful SaaS platform that provides optimization tools for Amazon FBA sellers, which was later acquired by Carbon6.
SaaS Entrepreneurship
Has a history of building and exiting multiple tech companies, including a brand for a 7-figure sum and Seller. Tools, and now advises on M&A for Carbon6.

Media Appearances

Troy has no verified media appearances

Work History

1-2026
Founder at StackEasy.ai
12-2022 - 2-2026
Co-Founder at Neon Pulse
4-2022 - 2-2026
M&A Advisor at Carbon6 Technologies
1-2018 - 4-2022
Co-Founder at Seller.Tools
8-2016
Founder at Zon Spark

Education

Bachelor's of Science from University of Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Orlando, Florida, United States Job Level : Leadership Designation : Founder at StackEasy.ai
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Troy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Troy take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Troy

Personality Compatibility


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