Truong Phu Thien

Questioner
DISC Type : c

Freelance Writer at Freelance

Ho Chi Minh City, Vietnam

Overview

With over two decades in the coffee industry, Truong Phu Thien has journeyed from a hands-on Factory Manager at Highlands Coffee to a respected author, educator, and "Coffee Philosopher. " His engineering background underpins his expertise in operations and sustainable, ethical business practices, which he now shares through his writing and mentorship.

Beyond his professional life, Truong is a philosopher at heart, dedicated to inspiring young minds and exploring the intersection of human insight and technology. He is a published author of several books on Vietnamese coffee, culture, and personal growth, viewing his work as a sacred calling to share wisdom.

He uniquely blends deep technical expertise in factory management systems like ISO 22000 and Six Sigma with a profound, philosophical approach to his work and life.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Coffee Sustainability
He has over 20 years of experience in the coffee industry and has built his current philosophy on five pillars of sustainability: nature, people, economy, culture, and community.
Ethical Business
A core theme in his work, he advocates for creating ethical coffee products and services, drawing from his extensive background in managing production and supply chains.
AI & Human Wisdom
He embraces AI as a creative partner to amplify human insight and connect it with technological wisdom, frequently discussing it in his recent reflections.

Media Appearances

Truong has no verified media appearances

Work History

2-2025
Freelance Writer at Freelance
1-2013 - 9-2024
Factory Manager at Viet Thai International" Highlands coffee"
9-2008 - 12-2012
Production Manager at Viet Thai International" Highlands coffee"
12-2003 - 1-2006
Factory Manager at Tien Phat Company LTD

Education

1997 - 2002
Engineer from University of Technology and Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ho Chi Minh City, Vietnam Job Level : N/A Designation : Freelance Writer at Freelance
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Insights For Selling To Truong

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Truong is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Truong

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Truong move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Truong take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Truong

Personality Compatibility


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