Tulsi Desai

Critic
DISC Type : C

Director of Customer Engineering and Support at ASAPP

New York, New York, United States

Overview

Tulsi Desai is the Director of Customer Engineering and Support at ASAPP, focusing on Generative AI for customer experience. Her career includes progression through several leadership roles at ASAPP and prior experience as a Senior Product Manager at VirtualHealth. Described by colleagues as professional, dedicated, and inspirational, she is an alumna of Rutgers University.


Known for her exceptional composure, Tulsi is recognized for handling complicated technical outages with a "contagious calm" that mitigates tense situations.

Personality Overview

Negotiator

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Generative AI in CX
Her current role and professional headline explicitly focus on leveraging GenAI to enhance the customer experience.
Customer Engineering
Her career progression at ASAPP from manager to director has been centered on leading customer engineering and support teams.
Healthcare Tech
Previously managed a care management product for Fortune 500 clients at VirtualHealth, overseeing technology impacting millions of patients.

Media Appearances

Tulsi has no verified media appearances

Work History

12-2025
Director of Customer Engineering and Support at ASAPP
4-2025 - 12-2025
Head of Customer Engineering and Delivery at ASAPP
4-2020 - 4-2025
Senior Technical Services Manager at ASAPP
1-2019 - 8-2019
Senior Product Manager at VirtualHealth
11-2017 - 12-2018
Product Manager at VirtualHealth

Education

2012 - 2016
Bachelor’s Degree from Rutgers University
2012 - 2016
Bachelor of Arts (B.A.) from School of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Customer Engineering and Support at ASAPP
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Insights For Selling To Tulsi

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tulsi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tulsi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tulsi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tulsi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tulsi

Personality Compatibility


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