Tushar Goyal

Questioner
DISC Type : c

Founder at Odd Planet

Delhi, India

Overview

Tushar is the Founder of Odd Planet, a marketing agency that specializes in creating unconventional campaigns that stand out. With a background that includes being Head of Onboarding at Trinity Gaming and holding a Bachelor of Technology from Amity University, he focuses on strategies that generate authentic buzz.

He has a keen interest in technology, evidenced by his certifications in Python programming and his following of companies like Google and Microsoft. Tushar often analyzes brand strategies, showing a passion for understanding the psychology behind what makes content and packaging successful and memorable for consumers.

His professional motto is: "Started a Marketing Agency. Forgot to Stop. "

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Unconventional Marketing
His agency, Odd Planet, is founded on the principle of breaking the rules and creating marketing that is "different, that makes people stop, look, and talk. "
Brand Storytelling
He analyzes how brands like Paper Boat use simple, nostalgic packaging to feel familiar and connect with consumers on an emotional level, rather than just looking premium.
Short-Form Content
He observes that audiences now react to short, pre-seen moments from films ("Reels. Clips. Short snippets. ") more than the entire narrative, highlighting its marketing power.

Media Appearances

Tushar has no verified media appearances

Work History

11-2023
Founder at Odd Planet
3-2022 - 10-2023
Head of Onboarding and Platform Partnerships Associate at Trinity Gaming
8-2021 - 3-2022
Senior Operations Executive at Trinity Gaming
12-2020 - 8-2021
Operations Executive at Trinity Gaming
12-2020 - 3-2023
Community Volunteer at Lions Clubs International

Education

2018 - 2022
Bachelor of Technology - BTech from Amity University
2004 - 2018
High School from Abhinav Public School Pitampura

More Information

Social Presence :

Prographics :

Exp : 5 Location : Delhi, India Job Level : Leadership Designation : Founder at Odd Planet
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Insights For Selling To Tushar

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tushar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tushar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tushar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tushar take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tushar

Personality Compatibility


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