Tyrice HICKS

Evaluator
DISC Type : DCS

Product at Knovel Protocol

San Francisco, California, United States

Overview

Tyrice is the Founder of Knovel Protocol, a blockchain-based publishing platform. With over five years in consumer fintech at Ally, he has a strong background in product design, leading initiatives that significantly increased user engagement. Colleagues describe him as a visionary leader, creative, and collaborative. He holds an MFA from the Academy of Art University.

Inspired by his familys educational journey, Tyrice is passionate about removing barriers for creators. He has a keen interest in Afrofuturism, viewing it as a declaration of agency, and enjoys unique art experiences, such as visiting the Prada Marfa installation. He also has event and philanthropy experience with the SFMOMA.

His father, motivated by his own parents being locked out of segregated schools, became an 11-time published author and education dean.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Blockchain Publishing
He founded Knovel Protocol to reimagine book publishing using blockchain, focusing on zero fees, instant publishing, and empowering authors with full ownership of their work.
Web3 & IP
He has published articles on how Web3 technologies are transforming creative industries and intellectual property, giving creators more control and transparency.
User-Centric Design
At Ally, he led the design for mobile banking features that increased app engagement by 20% for over 2 million users through extensive customer research.

Media Appearances

Tyrice has no verified media appearances

Work History

4-2025
Product at Knovel Protocol
5-2024
Founder at Knovel Protocol
Events, Philanthropy at SFMOMA San Francisco Museum of Modern Art
6th Bitcoin Startup Lab Cohort at Bitcoin Ai Startup Lab
Product Designer, Mobile Banking at Ally

Education

Master of Fine Arts - MFA from Academy of Art University
Bachelor of Science - BS from North Carolina Central University

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : Leadership Designation : Product at Knovel Protocol
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Insights For Selling To Tyrice

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyrice is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tyrice

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tyrice move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tyrice take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tyrice

Personality Compatibility


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