Tyson Fiore

Evaluator
DISC Type : DSC

Digital Media Account Executive (Client Partnerships) at Graham Digital powered by Graham Media Group

Orlando, Florida, United States

Overview

Tyson Fiore is a Senior Sales Executive at WKMG News 6, specializing in integrated advertising solutions across TV and digital platforms. He leverages data-driven research to develop strategic campaigns for clients and holds a BA from the University of Arizona.

Deeply involved in his Orlando community, Tyson actively supports local causes. He participates in events for veteran support through the Camaraderie Foundation and champions hunger relief efforts, often sharing these volunteer experiences with his children to instill a passion for service.

He has consistently exceeded sales targets and earned the Omne Gold Club award in both 2021 and 2022.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Integrated Advertising
His career is focused on building strategic campaigns that blend television, digital, and streaming advertising solutions to help businesses connect with customers.
Veteran Support
He actively participates in and promotes events for the Camaraderie Foundation, an organization that supports veterans and their families through mentorship and leadership programs.
Community Engagement
Regularly posts about his involvement in local initiatives, including celebrating teachers with the Golden Apple Award, fighting hunger, and supporting disaster relief efforts.

Media Appearances

Tyson has no verified media appearances

Work History

5-2020
Digital Media Account Executive (Client Partnerships) at Graham Digital powered by Graham Media Group
10-2009
Senior Sales Executive | Digital & TV Advertising at WKMG News 6
9-2005 - 9-2009
Account Executive at HRP
3-1999 - 9-2005
Account Executive at Katz Media Group

Education

1994 - 1998
BA from University of Arizona
1990 - 1994
Education details unavailable from Cherry Creek High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Orlando, Florida, United States Job Level : N/A Designation : Digital Media Account Executive (Client Partnerships) at Graham Digital powered by Graham Media Group
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Insights For Selling To Tyson

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyson is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tyson

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tyson move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tyson take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tyson

Personality Compatibility


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