Ulisses Ruiz in

Ulisses Ruiz

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Business Transformation & Innovation Lead at Banorte
📍 Mexico City, Mexico

Ulisses is an integrator leader with over 15 years of experience in banking, insurance, and retail, focusing on omnichannel strategy and innovation. A certified Project Management Professional, he is skilled in developing 360º strategies that enhance customer financial well-being and drive business profitability, leveraging his education from Tecnológico de Monterrey.

He led the implementation of the Commercial Management Model for the entire network of Banco Azteca branches, transforming their approach to customer acquisition and service.

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Experience
14 Years
Current Role
Business Transformation & Innovation Lead
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ulisses cares about

Customer-Centric Strategies
His work focuses on creating customer journeys and using a customer-centric philosophy to increase satisfaction and business profitability, as seen in his role at Banorte.
Omnichannel Integration
This is a core part of his professional identity, mentioned in his headline and current role, where he develops omnichannel strategies for multi-product customer journeys.
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Career

Work history

10-2024
Business Transformation & Innovation Lead
Banorte
7-2023 - 9-2024
Subdirector de Operaciones E-Commerce
Fundación Rafael Dondé
4-2022 - 7-2023
Subdirector de innovación en negocio digital
Fundación Rafael Dondé
7-2018 - 4-2022
Gerente Senior de Proyectos y Gestión Móvil
Elektra
10-2012 - 7-2018
Gerente de proyectos y análisis de negocio
ITS Insurance Technology Solutions
In the press

Media appearances

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Education
2013 - 2014
Administración de Proyectos
Tecnológico de Monterrey
1998 - 2003
Ingeniero en Sistemas Computacionales
Instituto Politécnico Nacional
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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