Taniya Pandey

Observer
DISC Type : ci

Chief Marketing Officer at VLCC

Gurugram, Haryana, India

Overview

Taniya Pandey is the Chief Marketing Officer at VLCC, bringing over 18 years of experience as an omnichannel marketer and customer growth leader across the automobile, insurance, beauty, and healthcare industries. She specializes in building brands from the inside out and quarterbacking business transformations. She attended a leadership program at the Indian School of Business.

Outside of her professional role, Taniya is interested in Japanese culture, planning a holiday to Japan for its unique blend of culture, precision, and aesthetics. She is currently re-reading the book "Ikigai, " which focuses on finding ones purpose and reason for being.

Her personal leadership mantra is: "The best way to lead is to follow, " which she defines as leading with empathy.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Authentic Advocacy
She strongly believes true brand advocacy stems from consumers aligning with a brand's values, not from transactional rewards or referral programs.
Science-led Wellness
She champions a move away from beauty fads towards scientifically-backed, intrinsic solutions that focus on health, longevity, and empowering consumers with knowledge.
Empowering Women
Passionate about instilling confidence and creating opportunities for women, she supports initiatives like the Skill India Mission to help women in smaller towns build global careers.

Media Appearances

Taniya has no verified media appearances

Work History

2-2025
Chief Marketing Officer at VLCC
2-2024 - 6-2025
Head Customer Growth & Marketing Services & Skills at VLCC
2-2023 - 2-2024
VP Marketing - Services India at VLCC
8-2021 - 1-2023
Vice President Marketing at HONO
7-2018 - 8-2021
Head Business Marketing - VLCC Wellness& Skill Development at VLCC

Education

2021 - 2021
Brand Management: Aligning Business from University of London
6-2024 - 7-2024
Leadership Program from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Chief Marketing Officer at VLCC
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Insights For Selling To Taniya

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taniya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Taniya

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Taniya move?

  • They like to analyze well and then make their decisions.
  • Can Taniya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Taniya

Personality Compatibility


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