Rajat Nanda

Observer
DISC Type : ic

Business Head -Personal Care at CavinKare

Noida, Uttar Pradesh, India

Overview

Rajat Nanda is a result-oriented business leader with over 20 years of experience managing P&L for major FMCG companies. As the Business Head for Personal Care at CavinKare, he leads brand strategy and innovation. He holds a PGDBM from the Xavier Institute of Management.

He is focused on launching consumer-centric products by identifying and addressing unmet market needs. His recent work involves developing items that cater to diverse Indian skin tones and provide enhanced convenience for fast-paced lifestyles.

Unique fact: He champions the revival of traditional Indian ingredients, such as Rice Kanji, adapting age-old beauty remedies for the modern consumer.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Consumer-Centric Innovation
He frequently launches products designed to fill specific, unmet consumer needs, from hair conditioning between washes to skincare for diverse Indian skin tones.
Heritage in Branding
Passionate about bringing traditional Indian ingredients and beauty rituals to the forefront, reformulating them for modern product lines like the Meera Rice Kanji Shampoo.
Digital-First Campaigns
Employs modern marketing techniques, such as hyper-personalized digital videos and interactive mobile ad campaigns, to engage with today's consumers.

Media Appearances

Rajat has no verified media appearances

Work History

6-2022
Business Head -Personal Care at CavinKare
4-2020 - 8-2021
CMO at DFM Foods Limited
10-2017 - 4-2020
Head Of Marketing - Hair care ( Hair oils , Shampoo & post wash ) at Dabur India Limited
7-2015 - 10-2017
Category Head - Hair oils at Dabur India Limited
7-2012 - 8-2015
Category head - Aircare at Dabur India Limited

Education

2000 - 2002
PGDBM from Xavier Institute of Management(XIM Bhubaneswar)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Noida, Uttar Pradesh, India Job Level : N/A Designation : Business Head -Personal Care at CavinKare
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Insights For Selling To Rajat

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajat is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rajat

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rajat move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rajat take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rajat

Personality Compatibility


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