Ulrike Oswald

Critic
DISC Type : C

Miembro de Miembro BNI BCC Grupo Èxit at BNI Barcelona Centre

Barcelona, Catalonia, Spain

Overview

Ulrike Oswald is the Founder of 7enses, where she improves decision quality and performance by aligning physical environments with the human nervous system. Drawing on a background in marketing at Philips and Nuance, she now integrates neuroscience, sensory design, and her expertise as a certified Master in Classical Feng Shui to optimize spaces for high-stakes professionals.

Ulrike is deeply passionate about the intersection of human perception and physical space. She has a stated "love affair with the brain, " exploring how factors like sensory input and environmental quality directly impact our cognitive and emotional states. This interest extends to ancestral wisdom and how it can inform modern performance and well-being.

She uniquely combines her past in B2B technology marketing for major corporations with her current expertise in Classical Feng Shui and neuroscience.

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Human Performance
Her entire practice is focused on helping individuals improve clarity, decision-making, and sustainable performance by optimizing their physical and sensory environments.
Neuroscience & Environment
She consistently emphasizes the scientific link between our surroundings and cognitive functions, stress levels, and nervous system regulation in her work and posts.
Classical Feng Shui
A certified Master in Classical Feng Shui, she applies its principles as a core component of her framework for optimizing spaces.

Media Appearances

Ulrike has no verified media appearances

Work History

10-2025
Miembro de Miembro BNI BCC Grupo Èxit at BNI Barcelona Centre
1-2023
Founder & Lead Consultant at 7enses - Space Performance for Human Outcomes
7-2008 - 2-2020
Solutions Marketing Manager at Nuance Communications
8-2000 - 6-2008
Marketing Executive Health IT B2B at Philips
F&B Trainee & Restaurant Manager at DO & CO AG

Education

12-2024 - 5-2025
Master from Certified Master in Classical Feng Shui – Gloria Ramos School
10-2024 - 2-2025
Neuroscience from The Brain as Ally – Neuroscience and Inner Awareness with Nazareth Castellanos

More Information

Social Presence :

Prographics :

Exp : 22 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Miembro de Miembro BNI BCC Grupo Èxit at BNI Barcelona Centre
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Insights For Selling To Ulrike

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulrike is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ulrike

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ulrike move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ulrike take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ulrike

Personality Compatibility


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