Upali Nag Kumar

Collaborator
DISC Type : is

President Strategy, WPP Media, South Asia at WPP Media

India

Overview

Upali Nag Kumar is the President of Strategy at WPP Media, South Asia, where she drives the organizations strategic direction using data and consumer insights. A MICA alumna, she is described by colleagues as an inspiring and creative leader with a sharp strategic lens who excels at mentoring her team.

Outside of her core role, Upali is deeply engaged in the broader industry. She contributes to shaping future talent by serving on the Academic Advisory Board at MICA and frequently participates in industry dialogues, moderating panels with entrepreneurs and brand builders to foster learning and collaboration.

She shared a personal connection to a not-for-profit brand that rescues laboratory beagles, highlighting the power of raw, authentic storytelling in building brand loyalty without paid media.

Personality Overview

Example Driven

Appreciative

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Data-Driven Strategy
Her focus is on anchoring marketing investments in data, insights, and measurable outcomes to ensure efficiency and long-term growth for clients.
Team Mentorship
Recommendations repeatedly highlight her role as an inspiring leader and one of the best mentors, genuinely invested in the personal and professional growth of her team.
Academic Collaboration
She extends her expertise to academia as a member of the Academic Advisory Board at MICA, helping to shape future leaders in marketing and strategy.

Media Appearances

IMPACT – Upali Nag Kumar, President – Strategy, WPP Media South Asia shares his perspective. Featured in Facebook (IMPACT)

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Upali Nag Kumar's role on Exec Committee to steer innovation at WPP Media South Asia. Featured in Exchange4Media

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WPP Media's new playbook: All set to move the needle with integration, AI, client focus. Featured in Exchange4Media

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Work History

7-2025
President Strategy, WPP Media, South Asia at WPP Media
3-2024 - 7-2025
Chief Strategy Officer at Wavemaker India
12-2019 - 7-2025
Chief Strategy Officer at Motivator, GroupM
6-2016 - 12-2019
National Head - Strategy at Motivator (Group M Media India Pvt. Ltd
9-2012 - 4-2016
Business Analyst, Strategic Consultant and Start-up Evangelist at Organizations in the space of FMCG\CPG, retail and media

Education

1996 - 1998
Post Graduate Diploma in Communications (PGDPC) from Mudra Institute of Communications (MICA)
2007 - 2010
Certificate Program in Integrated Marketing Communications from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 13 Location : India Job Level : N/A Designation : President Strategy, WPP Media, South Asia at WPP Media
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Insights For Selling To Upali

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Upali is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Upali

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Upali move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Upali take some risk or not?

  • They are unlikely to take many risks.

You And Upali

Personality Compatibility


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