Julia Ward in

Julia Ward

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Digital Merchandising Manager at the LEGO Group
📍 London, England, United Kingdom

Julia Ward is a Digital Merchandising Manager at the LEGO Group, leveraging 15 years of experience from the fashion industry. Her background at Alexander McQueen and COS includes global buying, omnichannel strategy, and data-driven merchandising. She holds a Master of Science from the University of Borås.

After a long career in high fashion, she recently made a significant pivot into the toy industry, drawn by the creativity and innovation of an iconic brand.

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Experience
12 Years
Current Role
Digital Merchandising Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Julia cares about

Digital Merchandising
Her current role focuses on optimizing online sales and enhancing the digital customer experience, building on years of experience in e-commerce at luxury brands.
Omnichannel Strategy
Managed global online categories for both brand websites and e-concessions at Alexander McQueen, indicating deep expertise in integrated retail experiences.
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Career

Work history

9-2025
Digital Merchandising Manager
the LEGO Group
1-2024
Senior Global Omnichannel Buyer & Merchandiser
Alexander McQueen
1-2023 - 1-2024
Omnichannel Merchandiser - E-Commerce and E-Concessions
Alexander McQueen
7-2021 - 1-2023
Digital Merchandiser & Account Manager
Alexander McQueen
1-2018 - 7-2021
Global Senior E-Commerce Buyer & Strategist
COS
In the press

Media appearances

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Education
2012 - 2016
Master of Science - MS
University of Borås
2015 - 2015
Business Administration and Management
University of Shanghai for Science and Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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