Julia Ward

Critic
DISC Type : C

Digital Merchandising Manager at the LEGO Group

London, England, United Kingdom

Overview

Julia Ward is a Digital Merchandising Manager at the LEGO Group, leveraging 15 years of experience from the fashion industry. Her background at Alexander McQueen and COS includes global buying, omnichannel strategy, and data-driven merchandising. She holds a Master of Science from the University of Borås.

After a long career in high fashion, she recently made a significant pivot into the toy industry, drawn by the creativity and innovation of an iconic brand.

Personality Overview

Critic

Precise

ROI Driven

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Merchandising
Her current role focuses on optimizing online sales and enhancing the digital customer experience, building on years of experience in e-commerce at luxury brands.
Omnichannel Strategy
Managed global online categories for both brand websites and e-concessions at Alexander McQueen, indicating deep expertise in integrated retail experiences.
Luxury Fashion
Spent 15 years in the fashion industry, holding senior buyer and merchandiser roles at iconic brands like Alexander McQueen and COS.

Media Appearances

Julia has no verified media appearances

Work History

9-2025
Digital Merchandising Manager at the LEGO Group
1-2024
Senior Global Omnichannel Buyer & Merchandiser at Alexander McQueen
1-2023 - 1-2024
Omnichannel Merchandiser - E-Commerce and E-Concessions at Alexander McQueen
7-2021 - 1-2023
Digital Merchandiser & Account Manager at Alexander McQueen
1-2018 - 7-2021
Global Senior E-Commerce Buyer & Strategist at COS

Education

2012 - 2016
Master of Science - MS from University of Borås
2015 - 2015
Business Administration and Management from University of Shanghai for Science and Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Middle Designation : Digital Merchandising Manager at the LEGO Group
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Julia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Julia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Julia

Personality Compatibility


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