Ursula Silling in

Ursula Silling

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Chief Executive Officer at Branchspace
📍 Geneva, Geneva, Switzerland

Ursula Silling is the CEO of Branchspace, spearheading digital commerce transformation for the travel industry. Her career is built on extensive commercial leadership at renowned airlines including Kenya Airways, British Airways, and Lufthansa Group. People who have worked with her describe her as professional, creative, determined, and a transformational influence.

Ursula is passionate about developing the next generation of industry leaders. She actively shapes future talent as a Visiting Lecturer for the Aviation Management MSc program at City, University of London. This commitment to education complements her professional focus on driving innovation and challenging legacy systems within the aviation sector.

Before leading a travel tech company, Ursula founded the "think future club, " a global aviation and travel think tank in cooperation with Hamburg Airport to drive industry innovation.

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Experience
14 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Geneva, Geneva, Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ursula cares about

Airline Digital Transformation
Her career is dedicated to helping airlines overcome legacy systems and adopt modern, customer-centric digital platforms, which is the core mission of her company, Branchspace.
Customer-Centric Retailing
She consistently advocates for creating seamless, personalized digital experiences for travelers, moving beyond traditional airline sales models to a more dynamic retail approach.
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Career

Work history

10-2021
Chief Executive Officer
Branchspace
1-2010
Founder and CEO
XXL Solutions GmbH - do things differently
6-2018
Visiting Lecturer for MSc students | Airline Commercial Management & Finance
City, University of London
2-2019 - 3-2020
Chief Commercial Officer (CCO)
Kenya Airways
12-2012 - 3-2020
Founder, Managing Director
think future club: driving innovation for aviation & travel, in cooperation with Hamburg Airport
In the press

Media appearances

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Education
11-2020 - 1-2021
Innovation of Products and Services: MIT's approach to design thinking
MIT Sloan Executive Education
2020 - 2020
Mastering Negotiation and Influencing for executives
MIT Sloan Executive Education
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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