Ursula Silling

Sharpshooter
DISC Type : DC

Chief Executive Officer at Branchspace

Geneva, Geneva, Switzerland

Overview

Ursula Silling is the CEO of Branchspace, spearheading digital commerce transformation for the travel industry. Her career is built on extensive commercial leadership at renowned airlines including Kenya Airways, British Airways, and Lufthansa Group. People who have worked with her describe her as professional, creative, determined, and a transformational influence.

Ursula is passionate about developing the next generation of industry leaders. She actively shapes future talent as a Visiting Lecturer for the Aviation Management MSc program at City, University of London. This commitment to education complements her professional focus on driving innovation and challenging legacy systems within the aviation sector.

Before leading a travel tech company, Ursula founded the "think future club, " a global aviation and travel think tank in cooperation with Hamburg Airport to drive industry innovation.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Airline Digital Transformation
Her career is dedicated to helping airlines overcome legacy systems and adopt modern, customer-centric digital platforms, which is the core mission of her company, Branchspace.
Customer-Centric Retailing
She consistently advocates for creating seamless, personalized digital experiences for travelers, moving beyond traditional airline sales models to a more dynamic retail approach.
Driving Radical Change
She actively challenges the status quo in aviation through her work and ventures like XXL Solutions, aiming to "do things differently" and accelerate industry-wide innovation.

Media Appearances

Ursula has no verified media appearances

Work History

10-2021
Chief Executive Officer at Branchspace
1-2010
Founder and CEO at XXL Solutions GmbH - do things differently
6-2018
Visiting Lecturer for MSc students | Airline Commercial Management & Finance at City, University of London
2-2019 - 3-2020
Chief Commercial Officer (CCO) at Kenya Airways
12-2012 - 3-2020
Founder, Managing Director at think future club: driving innovation for aviation & travel, in cooperation with Hamburg Airport

Education

11-2020 - 1-2021
Innovation of Products and Services: MIT's approach to design thinking from MIT Sloan Executive Education
2020 - 2020
Mastering Negotiation and Influencing for executives from MIT Sloan Executive Education

More Information

Social Presence :

Prographics :

Exp : 14 Location : Geneva, Geneva, Switzerland Job Level : Leadership Designation : Chief Executive Officer at Branchspace
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Insights For Selling To Ursula

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ursula is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ursula

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ursula move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ursula take some risk or not?

  • The risks don’t matter much to them.

You And Ursula

Personality Compatibility


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