Urszula Etheridge

Evaluator
DISC Type : cds

Director of Solutions Engineering at hyperexponential

United Kingdom

Overview

Urszula Etheridge is the Director of Solutions Engineering at Hyperexponential, leading the technical sales motion for the specialty insurance software provider. Her expertise is backed by AWS and Azure certifications. Colleagues describe her as an exceptional, dedicated, and focused leader who is also an incredible communicator.


Her companys AI-powered platform helps price risks for critical decisions, including whether rockets successfully launch into space.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Insurtech Innovation
Leads the solutions engineering team at Hyperexponential, a company focused on data-driven decision-making software for the specialty and commercial insurance markets.
Application Security
In her previous role at Snyk, she hosted client meetings on supply chain security risks and the importance of creating a "fix culture" within organizations.
Secure AI Adoption
Has recently led client discussions focusing on the risks and best practices for adopting AI securely within their organizations.

Media Appearances

Urszula has no verified media appearances

Work History

10-2025
Director of Solutions Engineering at hyperexponential
4-2024 - 10-2025
Senior Manager, Solutions Engineering at Snyk
4-2022 - 4-2024
Manager, Solutions Engineering at Snyk
9-2019 - 3-2022
Solutions Consultant at New Relic, Inc.
11-2016 - 8-2019
Solutions Architect, EMEA at The Trade Desk, Inc.

Education

MA from Queen Mary University of London
BA from Jagiellonian University Krakow, Poland

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Director of Solutions Engineering at hyperexponential
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Insights For Selling To Urszula

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Urszula is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Urszula

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Urszula move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Urszula take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Urszula

Personality Compatibility


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