Vab Dwivedi

Trailblazer
DISC Type : DI

Vice President, Digital Commerce at YETI

Austin, Texas Metropolitan Area, United States

Overview

A senior digital commerce executive specializing in scaling premium lifestyle brands, Vab has led 9-figure global businesses at YETI and Saatva. He has extensive experience in digital transformation, strategy, and operations from his time at Dell Technologies. He is an alumnus of The University of Texas at Austin.

Colleagues and reports consistently describe him as a driven, thoughtful, and kind leader. He is praised for his people-first management style, with one former team member calling him "the best manager I’ve ever had. " He has spoken at industry events on e-commerce and customer experience optimization.

He recently spearheaded the launch of YETI. coms AI conversational shopping assistant, "Ranger, " to create more personalized and intuitive customer experiences.

Personality Overview

Friendly But Fast

Assertive

Achievement-Oriented

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

AI in eCommerce
Recently led the launch of an AI shopping assistant for YETI. com and has spoken publicly on leveraging AI-powered capabilities to personalize the customer experience.
Digital Commerce Growth
Managed a 9-figure P&L at YETI and accelerated a $400M eCommerce business at Saatva, demonstrating a track record of driving significant commercial growth.
People-First Leadership
Multiple recommendations highlight his dedication to a people-first management style, with an emphasis on protecting and developing his team members.

Media Appearances

Vab has no verified media appearances

Work History

5-2022
Vice President, Digital Commerce at YETI
1-2021 - 4-2022
Vice President Digital, DTC eCommerce at Saatva
1-2017 - 10-2020
Director, Dell.com Digital Customer Experience at Dell Technologies
1-2014 - 12-2016
Director, Dell.com Strategy & Experience Transformation at Dell Technologies
5-2012 - 12-2013
Sr. Manger, Dell.com Experimentation & Advanced Analytics at Dell Technologies

Education

Bachelor of Arts from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas Metropolitan Area, United States Job Level : Senior Designation : Vice President, Digital Commerce at YETI
URL has been copied!

Insights For Selling To Vab

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vab is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Vab

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Vab move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Vab take some risk or not?

  • They can take risks if necessary.

You And Vab

Personality Compatibility


Other YETI Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.