Vab Dwivedi in

Vab Dwivedi

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Vice President, Digital Commerce at YETI
📍 Austin, Texas Metropolitan Area, United States

A senior digital commerce executive specializing in scaling premium lifestyle brands, Vab has led 9-figure global businesses at YETI and Saatva. He has extensive experience in digital transformation, strategy, and operations from his time at Dell Technologies. He is an alumnus of The University of Texas at Austin.

Colleagues and reports consistently describe him as a driven, thoughtful, and kind leader. He is praised for his people-first management style, with one former team member calling him "the best manager I’ve ever had. " He has spoken at industry events on e-commerce and customer experience optimization.

He recently spearheaded the launch of YETI. coms AI conversational shopping assistant, "Ranger, " to create more personalized and intuitive customer experiences.

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Experience
19 Years
Current Role
Vice President, Digital Commerce
Job Level
Senior
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vab cares about

AI in eCommerce
Recently led the launch of an AI shopping assistant for YETI. com and has spoken publicly on leveraging AI-powered capabilities to personalize the customer experience.
Digital Commerce Growth
Managed a 9-figure P&L at YETI and accelerated a $400M eCommerce business at Saatva, demonstrating a track record of driving significant commercial growth.
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Career

Work history

5-2022
Vice President, Digital Commerce
YETI
1-2021 - 4-2022
Vice President Digital, DTC eCommerce
Saatva
1-2017 - 10-2020
Director, Dell.com Digital Customer Experience
Dell Technologies
1-2014 - 12-2016
Director, Dell.com Strategy & Experience Transformation
Dell Technologies
5-2012 - 12-2013
Sr. Manger, Dell.com Experimentation & Advanced Analytics
Dell Technologies
In the press

Media appearances

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Education
Bachelor of Arts
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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