Vaidehi is a communications and brand strategist whose career uniquely bridges technology and creative storytelling. A Bachelor of Engineering from PES University, she moved from R&D in medical hardware for neuro-diverse conditions to leading content and brand strategy for companies like Dunzo. She excels in finding the patterns that connect technical products with human-centric narratives.
Driven by curiosity, Vaidehi has a passion for exploration and social impact, having volunteered at the renowned SECMOL school in Ladakh. She is a storyteller at heart, known for her witty, pun-based writing style which she has cultivated for over a decade. Her personal philosophy centers on the importance of authentic communication in a heavily curated world.
Unique fact: She landed her social media lead role at Dunzo with zero prior marketing experience, solely due to her popular and long-standing hobby of writing puns on Twitter.
Read the full overview →They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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