Valentina Gómez Guerrero

Sharpshooter
DISC Type : DC

Jefe de trademarketing Canal Droguerias at JGB S.A.

Cali, Valle del Cauca, Colombia

Overview

Valentina Gómez Guerrero is the Head of Trade Marketing for the Drugstores Channel at JGB S. A. An alumna of Universidad Icesi, she is an expert in trade marketing, brand activation, and retail analytics. Colleagues describe her as passionate, creative, and innovative, with a focus on achieving sales goals.

She is deeply interested in market dynamics and business analysis, following major firms like Nielsen and Deloitte. Valentina values team alignment and drawing energy from collaborative work, as shown in her reflections on a recent company-wide commercial team meeting.

Unique fact: Valentina is passionate about developing strategies that build customer loyalty and brand recall to directly increase product turnover.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Trade Marketing
Designs and executes trade marketing plans aligned with brand strategy to meet sales quotas, drawing on experience from JGB S. A. and Juan Valdez Café.
Retail Analytics
Utilizes tools like Tableau and Excel to conduct benchmark analysis and generate insights on sales, campaigns, and overall product turnover.
Brand Activation
Focuses on building customer loyalty through BTL activations and recognition strategies that enhance brand recall and drive sales.

Media Appearances

Valentina has no verified media appearances

Work History

5-2024
Jefe de trademarketing Canal Droguerias at JGB S.A.
5-2023 - 4-2024
Especialista de trademarketing at JGB S.A.
11-2022 - 4-2023
Trade Marketing Analyst at Juan Valdez Café
7-2020 - 11-2022
Marketing Analyst at Inmobiliaria Gómez & Gómez
1-2020 - 7-2020
Proffessional in Corporative Marketing at Colombina

Education

2015 - 2020
Grado from Universidad Icesi
2014 - 2020
Grado from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 7 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Jefe de trademarketing Canal Droguerias at JGB S.A.
URL has been copied!

Insights For Selling To Valentina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valentina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Valentina move?

  • If convinced, they can reach decisions quite fast.
  • Can Valentina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Valentina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.