DANIELA PORTELA GOMEZ

Critic
DISC Type : C

Jefe de Marca JGB y Botiquín at JGB S.A.

Colombia

Overview

Daniela Portela Gomez is the Brand Manager for JGB and Botiquín at JGB S. A. , bringing over seven years of experience in consumer goods. An economist from Universidad Icesi, she specializes in strategic brand management, product development, and leading teams to drive growth.

She is a results-oriented professional, passionate about building brands and connecting with others in the consumer goods industry to collaborate on strategic marketing and commercial expansion projects.

Daniela led the comprehensive brand and logo redesign for JGBs 150th anniversary, modernizing the identity of an emblematic Colombian company.

Personality Overview

ROI Driven

Precise

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Strategic Brand Management
She directs the marketing strategy for multiple product categories and recently headed the complete brand and logo redesign for JGB's 150th anniversary.
Consumer Product Innovation
Recently announced the launch of CUIDADERM, a new 4-in-1 dermatological spray, demonstrating a focus on product development and innovation in personal care.
Data-Driven Marketing
Leverages market analysis and consumer behavior data from sources like IQVIA and Nielsen to identify growth opportunities and ensure portfolio profitability.

Media Appearances

DANIELA has no verified media appearances

Work History

10-2024
Jefe de Marca JGB y Botiquín at JGB S.A.
1-2023 - 10-2024
Coordinador de Marca Botiquín at JGB S.A.
5-2022 - 12-2022
Coordinador de Marca at Bionutrec SAS
10-2021 - 4-2022
Analista de Mercadeo at Alimentos YUPI
6-2020 - 3-2021
Sales Controlling JR Analyst at Johnson & Johnson

Education

1-2021 - 12-2021
Especialista en Gerencia de Marketing Estratégico from Universidad del Valle (CO)
2012 - 2019
Economics and International Business from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 6 Location : Colombia Job Level : N/A Designation : Jefe de Marca JGB y Botiquín at JGB S.A.
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Insights For Selling To DANIELA

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with DANIELA is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from DANIELA

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will DANIELA move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can DANIELA take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And DANIELA

Personality Compatibility


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