Filippo Giotto

Critic
DISC Type : C

Head Of Digital Marketing at Banca Mediolanum

Monza e Brianza, Lombardy, Italy

Overview

Filippo Giotto is the Head of Digital Marketing at Banca Mediolanum, where he specializes in growth hacking, lead generation, and data-driven optimization across all digital channels. He has progressed through several marketing roles within the bank, demonstrating a clear trajectory of leadership and expertise in the digital ecosystem.

Outside of his professional life, Filippo is a passionate coach for an Ultimate Frisbee team. He often draws parallels between the dynamics of sports and the challenges of the business world, particularly concerning teamwork and resilience in the face of setbacks.

He kickstarted his career in 2011 by winning a coveted spot in a Ninja Marketing course through a creative competition.

Personality Overview

Objective Thinker

Critic

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Growth Marketing
His profile highlights an obsession with growth, focusing on running data-driven experiments to optimize goals and manage the full customer acquisition funnel.
Team Leadership
He publicly attributes success to his team rather than individual effort, emphasizing collaboration and giving specific credit to his colleagues for their achievements.
Ultimate Frisbee
He serves as a coach for an Ultimate Frisbee team and uses his experiences from the sport to reflect on professional themes like failure and teamwork.

Media Appearances

Filippo has no verified media appearances

Work History

4-2020
Head Of Digital Marketing at Banca Mediolanum
11-2013 - 4-2020
Head of Social Media & Online Advertising at Banca Mediolanum
11-2011 - 11-2013
Social Media Manager at Banca Mediolanum

Education

Filippo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Monza e Brianza, Lombardy, Italy Job Level : Mid-senior Designation : Head Of Digital Marketing at Banca Mediolanum
URL has been copied!

Insights For Selling To Filippo

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Filippo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Filippo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Filippo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Filippo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Filippo

Personality Compatibility


Other Banca Mediolanum Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.