Valeria Lytton

Sharpshooter
DISC Type : CD

Senior Director of Marketing at MIC Food Group

Miami-Fort Lauderdale Area, United States

Overview

Valeria has no verified overview

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Valeria has no verified topics they care about

Media Appearances

Valeria has no verified media appearances

Work History

7-2025
Senior Director of Marketing at MIC Food Group
9-2015
Head of Marketing at MIC Food Group
2-2015 - 8-2015
Product Manager - Value Added Sales at Del Monte Fresh Produce N.A., Inc
2-2014 - 2-2015
Director of Branding & Retailing at Tropical Foods LLC
10-2010 - 2-2014
Marketing Director at Pagnifique USA

Education

8-2023 - 10-2023
Certification from Northwestern University - Kellogg School of Management
2019 - 2019
Certification of Completion from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 22 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Senior Director of Marketing at MIC Food Group
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Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valeria

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • If convinced, they can reach decisions quite fast.
  • Can Valeria take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Valeria

Personality Compatibility


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