Valerie Barros

Enthusiast
DISC Type : i

EVP Origination and Energy Markets at Avantus

Del Mar, California, United States

Overview

Valerie Barros is the EVP of Origination and Energy Markets at Avantus, where she leads power purchase agreements for major solar and storage projects. Her extensive career includes senior origination and power marketing roles at EDF Renewables, BrightNigh, and Shell Energy. She holds a Masters in International Relations from UC San Diego.

Outside of her executive role, Valerie is a mother to a teenage son, Roman, and is involved in professional networking groups. She actively participates in a "San Diego Women in Power" group, fostering connections and community with other women in the energy sector.

She is a strong advocate for creating stable, predictable, and fair rules for critical clean energy infrastructure.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Solar & Storage
Her entire career, including her current role at Avantus and previous positions, focuses on developing and originating large-scale solar and battery storage projects.
Energy Markets
Her executive title and responsibilities are centered on energy markets and origination, demonstrating deep expertise in energy trading and power purchase agreements (PPAs).
Women in Energy
She actively participates in and promotes a "San Diego Women in Power" networking group, showing a commitment to supporting women in the industry.

Media Appearances

Valerie has no verified media appearances

Work History

6-2025
EVP Origination and Energy Markets at Avantus
5-2023 - 6-2025
VP, Origination at BrightNight
1-2021 - 5-2023
Senior Director, Origination and Power Marketing, C&I at EDF Renewables North America
1-2021 - 10-2022
Director, Origination and Power Marketing, C&I at EDF Renewables North America
11-2019 - 1-2021
West Origination at Shell Energy North America

Education

2010 - 2012
Masters in International Relations from UC San Diego
2007 - 2007
Senior Thesis Project from Independent Study Abroad: Adelante Abroad Programs

More Information

Social Presence :

Prographics :

Exp : 17 Location : Del Mar, California, United States Job Level : Leadership Designation : EVP Origination and Energy Markets at Avantus
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Valerie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Valerie take some risk or not?

  • They can take some low-probability risks if needed.

You And Valerie

Personality Compatibility


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