Valerie Caswell, MTEI

Visionary
DISC Type : Ds

Export Development Executive, Business Growth at Invest Nova Scotia

Canada

Overview

Valerie is an Export Development Executive at Invest Nova Scotia, where she designs and leads initiatives to help early-stage startups expand beyond Atlantic Canada. With a Masters from Saint Marys University, she is a passionate connector who builds relationships across industry and government to foster opportunities for entrepreneurs.

Outside of her primary role, Valerie is dedicated to community wellness, serving as the Vice Chair for the YMCA of Southwest Nova Scotia. In this volunteer position, she supports strategic governance and helps advance local community initiatives, strengthening the YMCAs impact in Lunenburg and Queens Counties.

Over the past decade, she has directly supported and learned from well over a thousand Atlantic Canadian entrepreneurs.

Personality Overview

Objective Evaluator

Direct & Assertive

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Export Development
She designs and leads export education programs and trade missions for early-stage startups to help them expand into new markets beyond Atlantic Canada.
Startup Support
Her role involves working directly with entrepreneurs, connecting them with government resources and ecosystem partners to support their growth and success.
Community Wellness
As Vice Chair for the YMCA of Southwest Nova Scotia, she supports strategic governance and helps advance community wellness initiatives across the region.

Media Appearances

Valerie has no verified media appearances

Work History

6-2024
Export Development Executive, Business Growth at Invest Nova Scotia
4-2024
Vice Chair Board of Directors, YMCA of Southwest Nova Scotia at YMCA Canada
9-2023 - 6-2024
Regional Business Development Advisor - South Shore at Invest Nova Scotia
8-2022 - 9-2023
Regional Business Development Advisor - Halifax & West at Invest Nova Scotia
4-2022 - 8-2022
Business Development Specialist at Enginuity Inc.

Education

Master's degree from Saint Mary's University
Bachelor of Commerce from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Canada Job Level : Junior Designation : Export Development Executive, Business Growth at Invest Nova Scotia
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Valerie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Valerie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Valerie

Personality Compatibility


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