Valerie Shortall

Doer
DISC Type : sd

Director of Brand Marketing at Main Event

Dallas, Texas, United States

Overview

Valerie has no verified overview

Personality Overview

Risk-Accepting

Deliberate Doer

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Valerie has no verified topics they care about

Media Appearances

Valerie has no verified media appearances

Work History

7-2023
Director of Brand Marketing at Main Event
4-2022 - 4-2023
Sr. Director Brand Marketing at TGI Fridays
9-2008 - 8-2020
Vice President International Marketing at Cinemark USA
9-1998 - 9-2008
Director of Domestic Marketing at Cinemark USA
3-1997 - 9-1998
Account Executive at Epsilon

Education

1992 - 1996
Bachelor of Arts from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director of Brand Marketing at Main Event
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Valerie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Valerie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Valerie

Personality Compatibility


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