Valeryia Vasina

Critic
DISC Type : C

Growth Marketing Manager at Plata Card

Mexico City, Mexico

Overview

Valeryia Vasina is a Growth Marketing Manager at Plata Card, leveraging a strong background in market research and data analysis from her time as a consultant at CIVITTA. She holds a degree in International Economic Relations from Belarusian State Economic University and has experience developing data-driven strategies.

Outside of her core marketing role, Valeryia has a background in the beauty industry from her time at Ama Care. She shows an interest in high-level business analysis and in-depth journalism, following publications like The New Yorker and firms like McKinsey & Company.

She rapidly progressed from a Junior Analyst to a Senior Consultant during her tenure at the management consulting firm CIVITTA.

Personality Overview

Objective Thinker

Critic

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Growth Marketing
As a Growth Marketing Manager, she is focused on scaling user acquisition and is actively hiring for roles in paid social and influencer marketing to expand her team.
Data-driven Strategy
Her background as an analyst and consultant at CIVITTA involved extensive market research, data analysis, and strategy development based on quantitative and qualitative findings.
Team Building
She has recently posted about hiring for both a Junior Paid Social Specialist and an Influencer Marketing role, indicating a focus on expanding her team's capabilities.

Media Appearances

Valeryia has no verified media appearances

Work History

6-2024
Growth Marketing Manager at Plata Card
10-2022 - 5-2024
Marketer & Analyst at Ama Care
8-2022 - 2-2023
Senior Consultant at CIVITTA
2-2021 - 8-2022
Analyst at CIVITTA
1-2020 - 2-2021
Junior Analyst at CIVITTA

Education

2016 - 2020
Международные экономические отношения from Belarusian State Economic University
Management from Wyższa Szkoła Finansów i Zarządzania w Białymstoku

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mexico City, Mexico Job Level : Middle Designation : Growth Marketing Manager at Plata Card
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Insights For Selling To Valeryia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeryia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Valeryia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Valeryia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Valeryia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Valeryia

Personality Compatibility


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