Vanessa Lucia

Observer
DISC Type : ic

Enterprise Account Executive at ServiceNow

Italy

Overview

Vanessa is an Enterprise Account Executive at ServiceNow with a background in strategic sales for the retail, fashion, and automotive sectors at Celonis and Salesforce. She holds a degree in Economics and Commerce from the Università degli Studi di Genova. Colleagues have described her as organized, disciplined, and effective.


Early in her career, she was an effective support in the launch of eBays Italian operations, designing and implementing guerrilla marketing tactics.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Enterprise
Actively shares content on ServiceNow's AI capabilities, its role in transforming CRM, and its application in industries like banking.
Vertical-Specific Sales
Her roles at Celonis and Salesforce demonstrate significant experience and focus on the specific needs of the automotive, retail, and fashion industries.
Go-to-Market Strategy
A past recommendation highlights her skill in using 'guerrilla' marketing tactics to successfully help launch eBay's operations in Italy.

Media Appearances

Vanessa has no verified media appearances

Work History

2-2025
Enterprise Account Executive at ServiceNow
2-2024 - 2-2025
Strategic Account Executive - Automotive at Celonis
2-2023 - 10-2024
Senior Account Executive - Manufacturing-Automotive at Celonis
7-2021 - 3-2023
Senior Account Executive - CPG - Retail - Fashion at Celonis
2-2021 - 7-2021
Strategic Account Executive - Fashion and Retail at Salesforce

Education

1993 - 2000
Laurea in Economia e Commercio from Università degli Studi di Genova
1988 - 1993
Liceo Scientifico from Liceo Scientifico G.Marconi

More Information

Social Presence :

Prographics :

Exp : 10 Location : Italy Job Level : Middle Designation : Enterprise Account Executive at ServiceNow
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vanessa

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Vanessa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Vanessa

Personality Compatibility


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