Vanessa Rodriguez Guerrero in

Vanessa Rodriguez Guerrero

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Chief Executive Officer at Efecty
📍 Bogotá, Capital District, Colombia

Vanessa Rodriguez Guerrero is the Chief Executive Officer of Efecty, where she spearheads the companys evolution by launching new financial products like physical debit cards and enhancing payment gateways. She is recognized as a key figure representing a new generation of leadership, committed to leveraging technology for financial inclusion and business growth in Colombia.

She is passionate about sustainable development and female empowerment, demonstrated by her participation in the Family Offices for Sustainable Development Summit at the UN General Assembly. Recently, she was honored to receive the "Legacy of Sustainability" at the Women of Success Awards, which champions female leadership and gender equality.

Vanessa was chosen to represent the next generation of leaders in receiving the symbolic "Legacy of Sustainability" award.

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Experience
2 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Bogotá, Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vanessa cares about

Financial Inclusion
She is leading initiatives like launching a physical debit card to expand financial possibilities for millions of unbanked or underbanked Colombians.
Sustainable Leadership
Actively participates in global sustainability forums like the FOSD Summit and was recently recognized with an award for her commitment to sustainability.
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Career

Work history

7-2023
Chief Executive Officer
Efecty
In the press

Media appearances

Vanessa Rodríguez Guerrero, Presidenta Ejecutiva de Efecty, recibe .... Featured in La Nota Positiva
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Education
Visa Payments Management Lab - Live 2025
Visa University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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