Vanessa Rodriguez Guerrero

Evaluator
DISC Type : cds

Chief Executive Officer at Efecty

Bogotá, Capital District, Colombia

Overview

Vanessa Rodriguez Guerrero is the Chief Executive Officer of Efecty, where she spearheads the companys evolution by launching new financial products like physical debit cards and enhancing payment gateways. She is recognized as a key figure representing a new generation of leadership, committed to leveraging technology for financial inclusion and business growth in Colombia.

She is passionate about sustainable development and female empowerment, demonstrated by her participation in the Family Offices for Sustainable Development Summit at the UN General Assembly. Recently, she was honored to receive the "Legacy of Sustainability" at the Women of Success Awards, which champions female leadership and gender equality.

Vanessa was chosen to represent the next generation of leaders in receiving the symbolic "Legacy of Sustainability" award.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Financial Inclusion
She is leading initiatives like launching a physical debit card to expand financial possibilities for millions of unbanked or underbanked Colombians.
Sustainable Leadership
Actively participates in global sustainability forums like the FOSD Summit and was recently recognized with an award for her commitment to sustainability.
Female Empowerment
Was a featured representative at the "Premios Mujeres de Éxito" (Women of Success Awards), an event focused on gender equality and female leadership.

Media Appearances

Vanessa Rodríguez Guerrero, Presidenta Ejecutiva de Efecty, recibe .... Featured in La Nota Positiva

See Now

Work History

7-2023
Chief Executive Officer at Efecty

Education

Visa Payments Management Lab - Live 2025 from Visa University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bogotá, Capital District, Colombia Job Level : Leadership Designation : Chief Executive Officer at Efecty
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Vanessa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Vanessa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Vanessa

Personality Compatibility


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