Vanessa Tejada

Researcher
DISC Type : Cs

Category Manager Microsoft - Colombia, Centro América y Caribe at Microsoft

Bogota, D.C., Capital District, Colombia

Overview

Vanessa is a Category and Marketing Manager with over 10 years of experience shaping commercial strategy for tech and consumer goods in Latin America. Currently at Microsoft, she specializes in go-to-market plans, brand positioning, and channel management. Colleagues describe her as proactive, innovative, strategic, and results-oriented.

Outside of work, Vanessa is a lifelong learner, recently earning an intermediate certification in the Italian language. She draws inspiration from diverse sources, such as Formula 1 films, reflecting on the lessons they offer in leadership, perseverance, and teamwork to apply in her professional life.

Unique fact: Vanessa is a certified speaker on AI topics, presenting at events like the "LAS Consumer Summit 2024. "

Personality Overview

Self-Disciplined

Detail Oriented

Cost Conscious

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in PCs
She is a speaker on Copilot+ PCs and the new era of AI at Microsoft, recently presenting at consumer and partner summits in 2024.
LATAM Market Strategy
Her career is focused on leading marketing, category development, and commercial strategy for multinational companies across Latin America.
Go-to-Market Execution
Her profile highlights extensive experience in product launches, go-to-market plans, and connecting manufacturers with end consumers.

Media Appearances

Vanessa has no verified media appearances

Work History

8-2023
Category Manager Microsoft - Colombia, Centro América y Caribe at Microsoft
12-2019 - 8-2023
Category Manager at Microsoft
6-2018 - 12-2019
Marketing Specialist at Coca-Cola FEMSA
4-2017 - 12-2017
Chocolate Brand Manager at CasaLuker S.A
6-2015 - 4-2017
Trade Marketing Coordinator at AB InBev

Education

2020 - 2020
Education details unavailable from Universidad de Los Andes
2018 - 2019
Maestría en Marketing y Comunicaciones from Universidad de 'San Andrés'​

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Category Manager Microsoft - Colombia, Centro América y Caribe at Microsoft
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Vanessa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Vanessa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Vanessa

Personality Compatibility


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