Vanshika Dubey

Questioner
DISC Type : c

Head of Social at Qween

Bengaluru, Karnataka, India

Overview

Vanshika Dubey leads social, PR, and content as the Head of Social for the luxury jewelry brand, Qween. Her expertise spans marketing automation, startup scaling, and community building. Colleagues describe her as dedicated and creative, and she holds a Bachelor of Business Administration.

As a side passion, she creates her own content, viewing it as a way to enjoy social media without pressure. Vanshika is deeply fascinated by understanding the modern female consumer and has a growing appreciation for the philosophy of "slow commerce" over the fast-paced retail race.

She poetically compares brand building to gemstones, noting that they are unrefined when first discovered, reflecting the quiet, hard work required before a public launch.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Luxury Brand Building
She is leading the pre-launch and launch marketing strategy for Qween, an experiential luxury jewelry brand, emphasizing storytelling and a disciplined approach.
Community & Culture
Focuses on building a team to shape how culture, community, and luxury marketing intersect, aiming to "slay the internet" through authentic engagement.
Modern PR
Believes PR has evolved beyond press notes and is about creating campaigns that genuinely make people stop, talk, and share.

Media Appearances

Vanshika has no verified media appearances

Work History

5-2025
Head of Social at Qween
1-2025 - 4-2025
Content Lead at NEWME
9-2023 - 12-2024
Social Media Manager at NEWME
4-2023 - 6-2023
Senior Marketing Associate at Newton School
4-2022 - 4-2023
Community Management & Operations Associate at Newton School

Education

2017 - 2020
Bachelor of Business Administration from University of Engineering & Management (UEM)
Associate of Science - AS from DAV Schools Network

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Social at Qween
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Insights For Selling To Vanshika

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanshika is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vanshika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vanshika move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vanshika take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Vanshika

Personality Compatibility


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