Varun Kaushik

Evaluator
DISC Type : DCS

Executive Vice President Marketing at PolicyBoss

Mumbai, Maharashtra, India

Overview

Varun Kaushik is the Chief Marketing Officer at PolicyBoss, where he builds data-driven growth systems that connect brand purpose with business performance. With over 17 years of experience and an MBA from IMT Nagpur, he specializes in integrating GTM, CX, MarTech, and applied AI. Colleagues describe him as dedicated, a go-getter, and an articulate, clear thinker.

In the last two years, he has focused on deploying applied AI to make business growth repeatable and auditable.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Applied AI in Marketing
He actively uses and posts about leveraging Generative and Agentic AI to make marketing performance repeatable and auditable, recently completing a related workshop.
Integrated Growth Systems
His core philosophy involves moving organizations from tactical campaigns to sustainable growth engines by combining GTM, CX, MarTech/CRM, and data.
Digital Transformation
He architected the pivot of PolicyBoss from a traditional, B2C insurance brokerage to a digitally-driven, B2B2C insurtech model.

Media Appearances

Varun has no verified media appearances

Work History

9-2023
Executive Vice President Marketing at PolicyBoss
1-2016 - 6-2022
VP & Head Of Marketing at PolicyBoss
4-2014 - 12-2015
AGM and Deputy Head - Marketing at Netmagic Solutions (An NTT Communications Company)
8-2012 - 3-2014
Manager - Marketing at Netmagic Solutions (An NTT Communications Company)
10-2010 - 8-2012
Assistant Manager - Marketing at Netmagic Solutions (An NTT Communications Company)

Education

2006 - 2008
MBA - PGDM from Institute of Management Technology (IMT), Nagpur
2001 - 2005
B.E. from CITM Faridabad

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Executive Vice President Marketing at PolicyBoss
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Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Varun

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Varun take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Varun

Personality Compatibility


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