Vasso Koutsos

Visionary
DISC Type : Ds

Associate Director International Marketing and Recruitment at The University of Auckland

Auckland, Auckland, New Zealand

Overview

Vasso Koutsos is a results-focused sales and marketing leader at The University of Auckland, specializing in driving transformative growth in international education. She holds a BBS degree and is described by colleagues as an adventurous, creative, and determined leader. Her expertise lies in leveraging data-driven insights to exceed sales targets.

Outside of her core role, Vasso is passionate about building global connections and enhancing the student experience. She actively welcomes international students and celebrates cultural events. Her interest in communication is further highlighted by her Certificate in Freelance Journalism and founding her own marketing communications consultancy.

She won the prestigious PIEoneer Marketing Campaign of the Year Award, which honors innovation in the global education industry.

Personality Overview

Fast But Thoughtful

Objective Evaluator

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

International Education
Her career is dedicated to international student recruitment and marketing for top New Zealand universities, driving global growth and strategy.
Digital Transformation
Leads the strategic shift to digital recruitment and marketing to optimize for market changes and enhance the university's global brand positioning.
Data-Driven Strategy
Emphasizes using data-driven insights to inform decision-making, achieve significant sales growth, and identify operational savings.

Media Appearances

Vasso has no verified media appearances

Work History

10-2022
Associate Director International Marketing and Recruitment at The University of Auckland
8-2021
Associate Director for International Growth and Digital Enablement at The University of Auckland
6-2020 - 8-2021
Marketing Lead and Co-Founder at Greenhead and Co Limited
6-2019 - 7-2020
Director of Marketing at The University of Waikato
7-2010 - 6-2019
Founder at Brand U

Education

2007 - 2008
Certificate in Freelance Journalism from New Zealand Institute of Business Studies
1997 - 2005
BBS

More Information

Social Presence :

Prographics :

Exp : 24 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Associate Director International Marketing and Recruitment at The University of Auckland
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Insights For Selling To Vasso

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vasso is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vasso

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vasso move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vasso take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vasso

Personality Compatibility


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