Vasso Koutsos in

Vasso Koutsos

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Associate Director International Marketing and Recruitment at The University of Auckland
📍 Auckland, Auckland, New Zealand

Vasso Koutsos is a results-focused sales and marketing leader at The University of Auckland, specializing in driving transformative growth in international education. She holds a BBS degree and is described by colleagues as an adventurous, creative, and determined leader. Her expertise lies in leveraging data-driven insights to exceed sales targets.

Outside of her core role, Vasso is passionate about building global connections and enhancing the student experience. She actively welcomes international students and celebrates cultural events. Her interest in communication is further highlighted by her Certificate in Freelance Journalism and founding her own marketing communications consultancy.

She won the prestigious PIEoneer Marketing Campaign of the Year Award, which honors innovation in the global education industry.

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Experience
24 Years
Current Role
Associate Director International Marketing and Recruitment
Job Level
Mid-senior
Location
Auckland, Auckland, New Zealand
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vasso cares about

International Education
Her career is dedicated to international student recruitment and marketing for top New Zealand universities, driving global growth and strategy.
Digital Transformation
Leads the strategic shift to digital recruitment and marketing to optimize for market changes and enhance the university's global brand positioning.
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Career

Work history

10-2022
Associate Director International Marketing and Recruitment
The University of Auckland
8-2021
Associate Director for International Growth and Digital Enablement
The University of Auckland
6-2020 - 8-2021
Marketing Lead and Co-Founder
Greenhead and Co Limited
6-2019 - 7-2020
Director of Marketing
The University of Waikato
7-2010 - 6-2019
Founder
Brand U
In the press

Media appearances

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Education
2007 - 2008
Certificate in Freelance Journalism
New Zealand Institute of Business Studies
1997 - 2005
BBS
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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