Veli-Pekka Määttä

Energizer
DISC Type : I

Multichannel Manager at AbbVie

Helsinki, Uusimaa, Finland

Overview

Veli-Pekka Määttä is a Multichannel Marketing Manager at AbbVie with extensive experience in the pharmaceutical sector. A graduate of Helsinki University of Technology with an M. Sc. in Biotechnology, he is skilled in market planning, analysis, and digital strategy. Colleagues describe him as results-driven, open-minded, and a true team player.


He was considered a pioneer in creating websites for customers in a previous role.

Personality Overview

Imaginative

Big Picture Person

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Multichannel Marketing
His career focus, holding manager and lead roles in this specific field at AbbVie, MSD, and other pharmaceutical companies.
Digital Pharma Strategy
He has hands-on experience implementing digital assets and marketing platforms like Eloqua, Veeva, and CLM in previous roles at Mylan and MSD.
Patient Engagement
Previously led initiatives to build a disease portal for patients, demonstrating a focus on direct patient communication and support.

Media Appearances

Veli-Pekka has no verified media appearances

Work History

3-2020
Multichannel Manager at AbbVie
8-2019 - 3-2020
Digital Marketing Manager at Mylan
10-2018 - 5-2019
Product Manager at Mylan (Consultant at Ashfield part of UDG Healthcare plc) at Mylan
5-2014 - 6-2018
Nordic Multichannel Marketing Lead at MSD
1-2006 - 5-2014
Multichannel Communication Manager and Senior Product Manager at MSD Finland

Education

1984 - 1992
Master of Science (M.Sc.) from Teknillinen korkeakoulu-Tekniska högskolan
1981 - 1984
Education details unavailable from Etelä-Kaarelan lukio

More Information

Social Presence :

Prographics :

Exp : 28 Location : Helsinki, Uusimaa, Finland Job Level : Middle Designation : Multichannel Manager at AbbVie
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Insights For Selling To Veli-Pekka

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veli-Pekka is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Veli-Pekka

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Veli-Pekka move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Veli-Pekka take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Veli-Pekka

Personality Compatibility


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