Velvett Stratford-Wright

Doer
DISC Type : sd

Global Partnerships Lead, FIFA at Unilever

London, England, United Kingdom

Overview

Velvett Stratford-Wright is the Global Partnerships Lead at Unilever, managing major football sponsorships like the FIFA World Cup. She specializes in marketing operations and commercial rights delivery across over 150 markets. Colleagues describe her as dedicated, passionate, and an expert in her field, and she is a UEFA CFM candidate.

Her passion for football extends beyond her professional role. She is actively engaged in the sport, recently participating in a partner football tournament at Stamford Bridge. Her career has consistently revolved around leveraging the cultural power of the "beautiful game" for major brands.

Velvett is responsible for activating Unilevers official sponsorship of the FIFA World Cup 2026, one of the largest sporting events in the world.

Personality Overview

Long-term Focused

Results Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Sports Partnerships
Leads Unilever's partnerships with major football tournaments like the FIFA World Cup, AFCON, and CONCACAF to unlock cultural relevance for global brands.
Brand Activation Strategy
Focuses on executing complex, multi-market brand activations for global events, ensuring commercial rights are delivered effectively across more than 150 countries.
The 'Beautiful Game'
Her passion for football extends beyond her job, as she recently dusted off her boots to play in a partner tournament at Chelsea FC's Stamford Bridge.

Media Appearances

Velvett has no verified media appearances

Work History

5-2023
Global Partnerships Lead, FIFA at Unilever
6-2022 - 5-2023
Partnerships Director, Sports at Miroma Group
3-2021 - 5-2022
Sponsorship Specialist at VodafoneThree
7-2018 - 3-2021
Rexona - Sport, Music & Entertainment Partnerships at Unilever
5-2017 - 7-2018
Senior Partnership Manager at ESI Media

Education

9-2025 - 8-2026
Advanced Studies in Football Management (CFM) from UEFA Academy
BA (Hons) from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Global Partnerships Lead, FIFA at Unilever
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Insights For Selling To Velvett

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Velvett is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Velvett

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Velvett move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Velvett take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Velvett

Personality Compatibility


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