Veronica Pope, M.P.M.

Enigma
DISC Type : cid

Film Wisconsin Director at Travel Wisconsin

Greater Milwaukee, United States

Overview

Veronica Pope is an Emmy award-winning producer and the inaugural Director of Film Wisconsin. With nearly two decades of experience as a showrunner and executive producer for networks like Magnolia and HGTV, she now leads the states film office and new tax incentive program to attract productions.

Outside of her professional roles, Veronica is passionate about creative storytelling and the art of crafting compelling narratives. She enjoys sharing her extensive knowledge of reality and non-scripted television production, from casting to execution, and has been a featured guest on industry podcasts.

She is a Cannes Silver Award winner for her work producing the tourism series "Amplify: Louisiana. "

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Wisconsin Film Incentives
As the director of Film Wisconsin, she is actively promoting and managing the state's new $5 million film tax incentive program to attract new projects.
Reality TV Production
Has extensive experience as a showrunner and executive producer for reality shows and frequently discusses the art of non-scripted storytelling on podcasts.
Creative Storytelling
Her entire career is built on a passion for telling great stories, whether for major TV networks, streaming platforms, or tourism campaigns.

Media Appearances

Film Wisconsin | Travel Wisconsin. Featured in Travel Wisconsin (industry.travelwisconsin.com)

See Now

Work History

1-2026
Film Wisconsin Director at Travel Wisconsin
1-2025 - 1-2026
Video Services Specialist | Creative Project Manager at Baird
5-2022 - 1-2026
Project Manager | Culture + Engagement Concierge at Mueller Communications, LLC
Owner + Executive Producer at Evergreen Creative Media
Supervising Producer, Original Programming at Odyssey Studios

Education

Master of Science - MPM from Colorado State University Global
Bachelor of Arts - BA from Metropolitan State University of Denver

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Milwaukee, United States Job Level : Mid-senior Designation : Film Wisconsin Director at Travel Wisconsin
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Veronica

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Veronica take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Veronica

Personality Compatibility


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