Veronica Valencia Mera

Critic
DISC Type : C

Brand Assistant at Bivien

Cali, Valle del Cauca, Colombia

Overview

Verónica Valencia Mera is a Brand Assistant specializing in marketing for mass-market consumer goods. A graduate of Marketing and International Business, she excels in data-driven strategy and brand execution. Colleagues have described her as having strategic thinking, a sense of urgency, and strong customer service skills.

She has recently been instrumental in major product launches, including an Arabic-inspired fragrance line for AromaSense and a significant brand re-stage for Dépilex.

Personality Overview

Negotiator

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brand Storytelling
She highlights creating authentic, emotional connections with consumers through product narratives, such as developing a Christmas edition inspired by Colombian traditions.
Consumer Goods
Her entire career focuses on the "consumo masivo" sector, with experience at companies like Bivien and Colombin and an interest in PepsiCo and Mondelēz.
Data-Driven Marketing
Her experience is rooted in analyzing sell-in and sell-out data to evaluate brand performance and inform commercial plans and strategies.

Media Appearances

Veronica has no verified media appearances

Work History

8-2023
Brand Assistant at Bivien
12-2022 - 6-2023
Marketing Trainee at Colombina
6-2021 - 12-2021
Asistente de marca at Ximena Lopez trajes de baño y bordados
9-2020 - 3-2022
Analista de marketing at Letholu.co

Education

2019 - 2023
mercadeo y negocios internacionales from Universidad Autónoma de Occidente

More Information

Social Presence :

Prographics :

Exp : 4 Location : Cali, Valle del Cauca, Colombia Job Level : Junior Designation : Brand Assistant at Bivien
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Veronica

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Veronica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Veronica

Personality Compatibility


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