Veronica Valencia Mera in

Veronica Valencia Mera

Critic · DISC type C
Brand Assistant at Bivien
📍 Cali, Valle del Cauca, Colombia

Verónica Valencia Mera is a Brand Assistant specializing in marketing for mass-market consumer goods. A graduate of Marketing and International Business, she excels in data-driven strategy and brand execution. Colleagues have described her as having strategic thinking, a sense of urgency, and strong customer service skills.

She has recently been instrumental in major product launches, including an Arabic-inspired fragrance line for AromaSense and a significant brand re-stage for Dépilex.

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Experience
4 Years
Current Role
Brand Assistant
Job Level
Junior
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Veronica shows up

Negotiator
Objective Thinker
Precise

They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Veronica cares about

Brand Storytelling
She highlights creating authentic, emotional connections with consumers through product narratives, such as developing a Christmas edition inspired by Colombian traditions.
Consumer Goods
Her entire career focuses on the "consumo masivo" sector, with experience at companies like Bivien and Colombin and an interest in PepsiCo and Mondelēz.
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Career

Work history

8-2023
Brand Assistant
Bivien
12-2022 - 6-2023
Marketing Trainee
Colombina
6-2021 - 12-2021
Asistente de marca
Ximena Lopez trajes de baño y bordados
9-2020 - 3-2022
Analista de marketing
Letholu.co
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2023
mercadeo y negocios internacionales
Universidad Autónoma de Occidente
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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