Vibby Raj in

Vibby Raj

Critic · DISC type C
CRM Director- Mobility & Convenience, bp pulse at bp
📍 London, England, United Kingdom

Vibby is the CRM Director at bp, leading customer-focused digital marketing for the bp pulse EV experience. With over 7 years building global campaign teams, they specialize in leveraging data for customer value and business growth. They hold both a Bachelors and a Masters degree from Imperial College London.

Their career journey from a technical geophysics background to a customer-centric role in e-mobility suggests a deep-seated interest in the energy sectors technological evolution. This passion extends from traditional energy exploration to the future of electric vehicle powertrains and innovative business models.

Unique fact: Vibby was awarded a BP Academic Scholarship to complete their Masters in Petroleum Geophysics.

Read the full overview →
Experience
9 Years
Current Role
CRM Director- Mobility & Convenience, bp pulse
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Vibby shows up

Negotiator
ROI Driven
Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Priorities

Topics Vibby cares about

EV Customer Experience
Currently leading the CRM program at bp pulse to transform the electric vehicle customer journey and drive value.
Data-Driven Marketing
Has a track record of using data to build automated, life-cycle campaigns that deliver significant increases in customer engagement and send volume.
+4 more topics Login to view topics
Career

Work history

8-2025
CRM Director- Mobility & Convenience, bp pulse
bp
5-2023 - 7-2025
Head of CRM
bp pulse
12-2021 - 5-2023
Technology Consulting Manager
Accenture
6-2019 - 11-2021
Digital Fuels Retail Consultant
Accenture
5-2017 - 5-2019
Consulting Analyst
Accenture
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
Master of Science (M.Sc.)
Imperial College London
2011 - 2014
Bachelor of Science (BSc)
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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