Vibby Raj in

Vibby Raj

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CRM Director- Mobility & Convenience, bp pulse at bp
📍 London, England, United Kingdom

Vibby is the CRM Director at bp, leading customer-focused digital marketing for the bp pulse EV experience. With over 7 years building global campaign teams, they specialize in leveraging data for customer value and business growth. They hold both a Bachelors and a Masters degree from Imperial College London.

Their career journey from a technical geophysics background to a customer-centric role in e-mobility suggests a deep-seated interest in the energy sectors technological evolution. This passion extends from traditional energy exploration to the future of electric vehicle powertrains and innovative business models.

Unique fact: Vibby was awarded a BP Academic Scholarship to complete their Masters in Petroleum Geophysics.

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Experience
9 Years
Current Role
CRM Director- Mobility & Convenience, bp pulse
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Vibby cares about

EV Customer Experience
Currently leading the CRM program at bp pulse to transform the electric vehicle customer journey and drive value.
Data-Driven Marketing
Has a track record of using data to build automated, life-cycle campaigns that deliver significant increases in customer engagement and send volume.
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Career

Work history

8-2025
CRM Director- Mobility & Convenience, bp pulse
bp
5-2023 - 7-2025
Head of CRM
bp pulse
12-2021 - 5-2023
Technology Consulting Manager
Accenture
6-2019 - 11-2021
Digital Fuels Retail Consultant
Accenture
5-2017 - 5-2019
Consulting Analyst
Accenture
In the press

Media appearances

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Education
2014 - 2015
Master of Science (M.Sc.)
Imperial College London
2011 - 2014
Bachelor of Science (BSc)
Imperial College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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