Vicci Baigrie

Questioner
DISC Type : c

Fractional Design Operations Consulting at Vicci Baigrie

Oakland, California, United States

Overview

Vicci Baigrie is a strategic operations and growth partner for creative leaders, specializing in building systems and cultures that bring visions to life. With two decades of experience working with clients like Google and Microsoft, she excels in design operations and creative production. She holds a BA Hons from the University of the Arts London.

Vicci is passionate about nurturing community, notably as the founder of Women of East Bay, a network for senior professional women. Describing herself as equal parts South African, British, and Californian, her diverse perspective is foundational to her work. Her ENFJ-T personality suggests a focus on empowering others.

Having worked alongside seven founders in her career, five of them have been women, a ratio she notes is not typical.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Creative Leadership
Her career is focused on acting as an operations and growth partner to creative founders and leaders to help realize their aspirations.
Design Operations
This is a primary expertise, where she consults with and builds fractional operational strategies for creative teams and founders.
Women's Networking
She founded Women of East Bay, a quarterly gathering that fosters a strong community for senior professional women in her area.

Media Appearances

Vicci has no verified media appearances

Work History

6-2025
Fractional Design Operations Consulting at Vicci Baigrie
9-2024
Founder + Faciltator at Women of East Bay
1-2024
Collective Member at Baukunst
8-2022 - 3-2025
Chief Operating Officer at level
1-2020 - 8-2022
Creative Operations at level

Education

2002 - 2005
BA Hons from University of the Arts London
2001 - 2002
BTEC Foundation Diploma from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 12 Location : Oakland, California, United States Job Level : Leadership Designation : Fractional Design Operations Consulting at Vicci Baigrie
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Insights For Selling To Vicci

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicci is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Vicci

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vicci move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Vicci take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vicci

Personality Compatibility


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