Vicki Andreetti BSc (Hons) FCCA ACA

Doer
DISC Type : sd

Finance Director at Grassform Group

Billericay, England, United Kingdom

Overview

Vicki Andreetti is an entrepreneurial Finance Director at Grassform Group with over 30 years of experience. A Chartered Accountant, she specializes in finance, HR, and compliance for owner-managed businesses. People who have worked with her often describe her as proactive, tenacious, and loyal.

Outside of her finance career, Vicki has a keen interest in environmental topics, holding a Bachelors degree in Environmental Management and Technology. She has also been active in her local community, previously serving as a Cub Scout Leader in Billericay.

For 19 years, Vicki owned and ran her own successful accountancy practice, personally advising hundreds of small and medium-sized businesses.

Personality Overview

Fast-paced

Risk-Accepting

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Business Acquisitions
Recently played a key role in the successful sale of Grassform Group to NPK and previously advised numerous clients on business acquisitions and disposals.
SME Finance
Spent 19 years as the principal of her own firm, providing personal accounting, tax, and business planning advice to small and medium-sized businesses.
Team Culture
Her social media activity frequently celebrates team achievements and participation in company events, showing she values a positive and collaborative workplace.

Media Appearances

Vicki has no verified media appearances

Work History

3-2023
Finance Director at Grassform Group
11-2021 - 3-2023
Associate Director at LB Group
11-2018 - 11-2021
Chief Financial Officer at IM Automation Systems Limited
9-2000 - 12-2019
Business Growth Accountant at Andreetti & Co
12-1997 - 9-2000
Management Accountant at BDO UK LLP

Education

2009 - 2015
Bachelor’s Degree from The Open University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Billericay, England, United Kingdom Job Level : Mid-senior Designation : Finance Director at Grassform Group
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Insights For Selling To Vicki

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicki is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vicki

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vicki move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vicki take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vicki

Personality Compatibility


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