Vicki Hodson (nee Woodman)

Wildcard
DISC Type : cis

Sales Director at VH Sales Support

Stratford-Upon-Avon, England, United Kingdom

Overview

Vicki is a freelance sales director specializing in the luxury hospitality sector. With over 12 years of experience at Farncombe Estate, where she was key in launching three hotels, she now supports boutique hotels with strategy, development, and revenue growth. She holds a Chartered Institute of Marketing qualification.

Outside of her direct work, Vicki is deeply engaged in the hospitality community. She actively follows and celebrates the successes of industry peers and enjoys experiencing the unique atmosphere of boutique hotels, particularly noting the festive ambiance of properties like The Old Bank.

She played a pivotal role in launching three distinct, award-winning hotels: Dormy House, Foxhill Manor, and The Fish Hotel.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Luxury Hospitality Sales
Her entire career is dedicated to driving revenue growth and sales strategy for high-end, independent hotels and privately let houses.
Boutique Hotel Success
She publicly celebrates the achievements of boutique hotels, such as the Old Parsonage receiving a Michelin key, showing a genuine passion for the sector's success.
Client Relationship Building
Her profile emphasizes a specialization in managing high-profile accounts and building long-term, valuable partnerships to ensure client retention and growth.

Media Appearances

Vicki has no verified media appearances

Work History

4-2025
Sales Director at VH Sales Support
7-2017 - 4-2025
Sales Director at Farncombe Estate
2-2014 - 7-2017
Estate Sales Manager at Farncombe Estate
7-2013 - 2-2014
Leisure sales manager at Farncombe Estate
9-2011 - 7-2013
Cluster Sales Manager at The Puma Hotel Collection

Education

2017 - 2018
Chartered Institute of Marketing Certificate Level 4 from WCG
2006 - 2008
Foundation degree from University of West London

More Information

Social Presence :

Prographics :

Exp : 17 Location : Stratford-Upon-Avon, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at VH Sales Support
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Insights For Selling To Vicki

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicki is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vicki

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Vicki move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Vicki take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Vicki

Personality Compatibility


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