Vicki L.

Wildcard
DISC Type : sci

Certified Advertising Specialist / President & Founder at Promo Victory Inc.

Newark, Delaware, United States

Overview

Vicki L. is the President and Founder of Promo Victory Inc. , a promotional marketing company she established in 2008. With 27 years of experience and a Bachelor of Science from Goldey-Beacom College, she is a Certified Advertising Specialist—a credential held by only 5% of industry professionals. Colleagues and clients describe her as responsive, professional, and a trusted advisor.

Outside of her business, Vicki is dedicated to community mentorship. She volunteers her time by teaching free marketing workshops at non-profit organizations to help other businesses grow and sustain their operations. She has been a WBEC East Envoy for over 13 years, actively supporting fellow entrepreneurs.

Unique fact: Vicki single-handedly founded her company at the peak of the 2008 recession and grew it from zero to nearly 600 clients nationwide.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Women's Entrepreneurship
Recipient of the 2025 WBE Star Award and a WBEC East Envoy for over 13 years, she actively mentors and supports women-owned businesses.
Strategic Marketing
As a Certified Advertising Specialist, she focuses on providing consultative marketing solutions that add value, rather than simply selling products.
Community Mentorship
Volunteers to teach marketing workshops for non-profits and was recognized with a 'Trusted Advisor' Award in 2023 for her positive impact and mentorship.

Media Appearances

Vicki has no verified media appearances

Work History

10-2008
Certified Advertising Specialist / President & Founder at Promo Victory Inc.
1-2006 - 9-2008
Project Manager at Vision Creations (branded merchandise & apparel)
9-2004 - 11-2005
Advertising Account Executive at The News Journal (a Gannett paper)

Education

Bachelor of Science from Goldey-Beacom College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Newark, Delaware, United States Job Level : Leadership Designation : Certified Advertising Specialist / President & Founder at Promo Victory Inc.
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Insights For Selling To Vicki

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicki is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Vicki

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Vicki move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Vicki take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Vicki

Personality Compatibility


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