Vicky Murray

Pioneer
DISC Type : DIS

Lead Consultant at Big Black Door

Leeds, England, United Kingdom

Overview

Vicky is a brand and marketing strategist with over 20 years of experience, specializing in the FMCG sector with brands like Arla Foods. She is the founder of Wise Wolves and a co-founder of Atalante Marketing. Colleagues and clients describe her as tenacious, creative, enthusiastic, and principled.

Based in Leeds, Vicky is a mother who is passionate about creating a more equitable world for women and girls. She shares a love of dark fantasy and anime with her daughter and actively supports independent local businesses within her community.

She founded Wise Wolves, a company aiming to help families better see, value, and share the ‘invisible load’ of unpaid domestic care tasks.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

FMCG Brand Strategy
Her career is built on senior brand and marketing strategy roles for major FMCG clients, start-ups, and challenger brands in the food and drink sector.
Female Empowerment
Her venture, Wise Wolves, was founded specifically to support women by addressing the unequal distribution of domestic labor, which she calls the 'invisible load'.
Supporting Female Founders
She publicly champions schemes for female entrepreneurs, highlighting the importance of peer support, cheerleading, and emotional backing for women in business.

Media Appearances

Vicky has no verified media appearances

Work History

3-2024
Lead Consultant at Big Black Door
3-2024
Founder at Wise Wolves
9-2023 - 9-2024
Marketing Strategy Advisor at Feel Agency
8-2020 - 6-2024
Atalante Marketing Co-founder & Director | Marketing Strategy | SMEs, Start-ups & Challenger Brands at Atalante Marketing - Strategic Marketing Consultancy
1-2020 - 7-2020
Arla Foods Organic Communications Manager (Interim/project) at Arla Foods

Education

2002 - 2004
MA from Dearne Valley Business School
2001 - 2004
CIM from Dearne Valley Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Lead Consultant at Big Black Door
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Insights For Selling To Vicky

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicky is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Vicky

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Vicky move?

  • They are generally fast movers and can take quick decisions
  • Can Vicky take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Vicky

Personality Compatibility


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