Vicky Murray in

Vicky Murray

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Lead Consultant at Big Black Door
📍 Leeds, England, United Kingdom

Vicky is a brand and marketing strategist with over 20 years of experience, specializing in the FMCG sector with brands like Arla Foods. She is the founder of Wise Wolves and a co-founder of Atalante Marketing. Colleagues and clients describe her as tenacious, creative, enthusiastic, and principled.

Based in Leeds, Vicky is a mother who is passionate about creating a more equitable world for women and girls. She shares a love of dark fantasy and anime with her daughter and actively supports independent local businesses within her community.

She founded Wise Wolves, a company aiming to help families better see, value, and share the ‘invisible load’ of unpaid domestic care tasks.

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Experience
5 Years
Current Role
Lead Consultant
Job Level
Leadership
Location
Leeds, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vicky cares about

FMCG Brand Strategy
Her career is built on senior brand and marketing strategy roles for major FMCG clients, start-ups, and challenger brands in the food and drink sector.
Female Empowerment
Her venture, Wise Wolves, was founded specifically to support women by addressing the unequal distribution of domestic labor, which she calls the 'invisible load'.
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Career

Work history

3-2024
Lead Consultant
Big Black Door
3-2024
Founder
Wise Wolves
9-2023 - 9-2024
Marketing Strategy Advisor
Feel Agency
8-2020 - 6-2024
Atalante Marketing Co-founder & Director | Marketing Strategy | SMEs, Start-ups & Challenger Brands
Atalante Marketing - Strategic Marketing Consultancy
1-2020 - 7-2020
Arla Foods Organic Communications Manager (Interim/project)
Arla Foods
In the press

Media appearances

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Education
2002 - 2004
MA
Dearne Valley Business School
2001 - 2004
CIM
Dearne Valley Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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