Rachel Thompson

Inspirer
DISC Type : di

Senior Brand Manager at Arla Foods

Leeds, England, United Kingdom

Overview

Rachel is an experienced brand and product marketer with a history in FMCG and B2B for major manufacturers like Arla Foods and Hallmark. She has a proven track record of managing the full product lifecycle and driving significant revenue growth for major brands.

She values continuous learning and personal enhancement over restrictive resolutions. Rachel also shows a deep appreciation for the source of her products, having spent time with farmer owners to understand their passion and dedication firsthand.

Unique fact: She successfully delivered £10 million in retail sales value growth for Arla Protein drinks over a two-year period.

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Strategy
Led brand development for major Arla products. She believes in building distinctive, long-term brand assets rather than just focusing on a product's unique selling points.
Retail Marketing
Managed and executed retail marketing plans for major UK partners, including Tesco, Morrisons, and an exclusive range for Marks & Spencer while at Hallmark.
FMCG Sector
[Predicted] Her career is deeply rooted in the Fast-Moving Consumer Goods industry, working with prominent brands like Arla Foods, indicating a strong focus on consumer trends.

Media Appearances

Rachel has no verified media appearances

Work History

1-2026
Senior Brand Manager at Arla Foods
2-2025 - 1-2026
Brand Manager - Arla BOB and Arla Milk at Arla Foods
5-2023 - 2-2025
Brand Manager - Milk Based Beverages (Arla Protein and Cocio) at Arla Foods
1-2022 - 9-2022
Senior Product Manager (M&S Own Label) at Hallmark UK & Ireland
12-2020 - 12-2021
Retail Marketing Manager at Hallmark UK & Ireland

Education

2009 - 2012
BA Business Studies from Sheffield Hallam University
2018 - 2019
Advanced Teaching English as a Foreign Language-TEFL from Universidad Isabel I

More Information

Social Presence :

Prographics :

Exp : 11 Location : Leeds, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager at Arla Foods
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rachel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rachel take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rachel

Personality Compatibility


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