Victoria Adams

Critic
DISC Type : C

Sales and Marketing Director at EQUINE AMERICA

United Kingdom

Overview

Victoria Adams is the Sales and Marketing Director at Equine America, bringing extensive marketing experience to the role. A graduate of Royal Holloway, University of London, she is heavily involved in the operational side of the business, with a particular focus on driving growth in European and other international markets.

Her professional focus appears to be centered on business development and strategic marketing rather than a direct background in equestrianism. Her interests suggest she stays current with global news and financial markets, pointing to a data-driven and commercially-minded approach to her role.

Unique fact: Despite her leadership position at an equine company, she is described as one of the least "horsey" members of the team.

Personality Overview

ROI Driven

Information Seeker

Critic

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

International Growth
Her role specifically involves managing marketing for Europe and other growing markets, and she has posted about expanding the team in Germany.
Operational Marketing
Beyond strategy, she is described as being heavily involved in the operational side of the business, connecting marketing efforts to tangible outcomes.
Team Expansion
She has been actively involved in recruiting for new sales roles to expand the company's presence in Europe.

Media Appearances

Victoria has no verified media appearances

Work History

1-2025
Sales and Marketing Director at EQUINE AMERICA
11-2022 - 1-2025
International Marketing & Business Development Manager at EQUINE AMERICA
9-2021 - 11-2022
Business Development Manager at Escapade Group Ltd
6-2019 - 9-2021
Marketing & Business Development Manager at EQUINE AMERICA (UK) LIMITED
2-2015 - 10-2019
Project and Events Manager at Escapade Group Ltd

Education

1991 - 1995
Bachelor of Arts - BA from Royal Holloway, University of London
1980 - 1990
High School from St Catherine's School, Bramley

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Sales and Marketing Director at EQUINE AMERICA
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Victoria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Victoria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Victoria

Personality Compatibility


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